Innovative Marketing
Issued from 2005
ISSN 1814-2427 (print)
ISSN 1816-6326 (online)
Indexed/Abstracted:
Publisher
"Business Perspectives" Publishing Company
Address of the publisher:
Dzerzhynsky lane, 10
Sumy 40022
Ukraine
phone/fax: +38-0542-775771
Aims
The journal addresses the issues of marketing theory and practice, particularly those concerning the most burning aspects of studying and forecasting of demand, prices, and the organization of R&D for the new creation, advertising and PR. The journal is published quarterly.
Editorial Board
The Editorial Board includes leading marketing specialists from many countries of the world. All of them are reputable persons in the area of marketing and occupy high positions in educational and research institutions. They are specialized in examination of the problems of goods selling, developments; they are also interested in finding the innovative solutions of these problems. The main objective of the publication is the addressing the issues of marketing theory and practice, particularly those concerning the most burning aspects of studying and forecasting of demand, prices, and the organization of R&D for the new creation, advertising and PR.
Head of the Editorial Board:
Tetiana Vasyl'eva, Dr., Professor, Head of the Department of Management, Ukrainian Academy of Banking of the National Bank of Ukraine, Ukraine.
Submission guidelines
Please send your paper using one of the formats listed bellow:
a soft copy as an MS Word .doc file (all versions accepted) or as .rtf file to Executive Editor, Accountable Secretary
imeditor@businessperspectives.org
a hard copy supplied with a disc containing electronic copy of the paper to:
Lyudmyla Ostapenko
“Business Perspectives” Publishing Company
Dzerzhynsky lane, 10
Sumy 40022
Ukraine
E-mail:
Executive Editor, Accountable Secretary: imeditor@businessperspectives.org
