William Carner

William Carner

Ph.D., Director of Business Foundations Program, Department of Marketing, University of Texas, Austin, USA.

E-mail: wjcarner@ccis.edu

Education:

Ph.D., 1989, University of Missouri-Columbia
Major: Marketing
Collateral Areas: Finance & Economics

 

Dissertation Title: "Effects of Franchising on the Market Share and Profitability of Financial Institutions Joining a Franchise System"

 

M.B.A., 1972, University of Missouri-Columbia
Major: Finance

 

A. B., 1970, Drury College
Majors: Business Adm. & Economics

Banking Schools:

Class of 1983, Graduate School of Banking, Postgraduate Course University of Wisconsin-Madison

 

Class of 1981, SIMSA Advanced Marketing School University of Virginia

 

Class of 1979, Graduate School of Banking University of Wisconsin-Madison

 

Class of 1976, Graduate School of Bank Marketing University of Wisconsin-Madison

Academic Experience:

Director, Business Foundations Program,
2001- Senior Lecturer, Marketing,
1998-Adjunct Assistant Professor, Marketing,
1992-98 University of Texas at Austin, Austin, Texas

 

The Business Foundations Program is a program for non-business undergraduate students. As director I am responsible for the approximately 10,000 students who annually enroll in classes; supervising approximately twelve regular faculty members; curriculum planning and expansion (we recently added a Foundations of International Business course, a Foundations of Entrepreneurship, and a study abroad opportunity). In addition, my responsibilities include marketing the program to the university, students, parents, and businesses and setting the fulfillment requirements for certification.

 

Courses: Undergraduate--International Business, Foundations of Marketing,  Principles of Marketing, Direct Marketing, Promotional Strategies
Graduate--Marketing Management, Sports & Entertainment Marketing, Data Mining for Marketing

 

Associate Professor, Marketing Coordinator (Chair)
St. Edward's University, Austin, Texas, 1991-1996
Courses: International, Strategy, Principles, Research, Sales

 

Assistant Professor, Marketing
Southwest Missouri State University, Springfield, Missouri, 1987-90
Courses: International, Principles, Channels, Services

 

Teaching Assistant, Marketing
University of Missouri, Columbia, Missouri, 1987
Courses: Marketing Management

 

Teaching Assistant, Finance
University of Missouri, Columbia, Missouri, 1986-87
Courses: Bank Management, Financial Institutions and Markets

 

Instructor
Drury College, Springfield, Missouri, 1974-76, 1978-82
Courses: Economics, Bus. Adm., Financial Management.

Honors:

University of Texas at Austin:
Recipient, 2001, Undergraduate Business Council Teaching Award
Recipient, 1998, Hank & Mary Harkins Foundation Award for Effective Teaching in Large Undergraduate Classes; Nominated, 1996, 1997
Recipient, American Marketing Association, Outstanding Professor, 1995
Recipient, Order of Omega, Outstanding Professor, 1995, 2002, 2003

 

University of Missouri-Columbia:
Finance Students Association, Outstanding Teacher, 1987
University of Missouri-Columbia, Outstanding Teaching Assistant-Business, 1987

 

Civic:
Who's Who in America, 2000-
Who's Who in the Midwest: 1978-1991
Who's Who in the South & Southwest: Since 1992
Who's Who in Finance & Industry: Since 1981
Who's Who in the World: Since 1982
Who's Who of Emerging Leaders of America: Since 1987
Outstanding Young Men of America, 1985 

Books, Monographs, Study Guides
"Study Guide for Marketing, Kerin, Berkowitz, Hartley & Rudelius, 7th Ed.," Richard D. Irwin, Inc., Burr Ridge, IL, 2002.
"Study Guide for Marketing, Berkowitz, Kerin,  Hartley & Rudelius, 6th Ed.," Richard D. Irwin, Inc., Burr Ridge, IL, 1999.
"Study Guide for Marketing, Berkowitz, Kerin,  Hartley & Rudelius, 5th Ed.," Richard D. Irwin, Inc., Burr Ridge, IL, 1996.
"Transparency Teaching Notes to Accompany Kinnear's  Principles of Marketing Calendar 1995," Harper Collins, New York, 1995.

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