William Carner
Ph.D., Director, Business Foundations Program, Department of Marketing, University of Texas at Austin, USA
E-mail: wjcarner@ccis.edu
Education: | Ph.D., 1989, University of Missouri-Columbia |
| Dissertation Title: "Effects of Franchising on the Market Share and Profitability of Financial Institutions Joining a Franchise System" |
| M.B.A., 1972, University of Missouri-Columbia |
| A. B., 1970, Drury College |
Banking Schools: | Class of 1983, Graduate School of Banking, Postgraduate Course University of Wisconsin-Madison |
| Class of 1981, SIMSA Advanced Marketing School University of Virginia |
| Class of 1979, Graduate School of Banking University of Wisconsin-Madison |
| Class of 1976, Graduate School of Bank Marketing University of Wisconsin-Madison |
Academic Experience: | Director, Business Foundations Program, |
The Business Foundations Program is a program for non-business undergraduate students. As director I am responsible for the approximately 10,000 students who annually enroll in classes; supervising approximately twelve regular faculty members; curriculum planning and expansion (we recently added a Foundations of International Business course, a Foundations of Entrepreneurship, and a study abroad opportunity). In addition, my responsibilities include marketing the program to the university, students, parents, and businesses and setting the fulfillment requirements for certification. | |
| Courses: Undergraduate--International Business, Foundations of Marketing, Principles of Marketing, Direct Marketing, Promotional Strategies |
| Associate Professor, Marketing Coordinator (Chair) |
| Assistant Professor, Marketing |
| Teaching Assistant, Marketing |
| Teaching Assistant, Finance |
| Instructor |
Honors: | University of Texas at Austin: |
| University of Missouri-Columbia: |
Civic: |
Books, Monographs, Study Guides
"Study Guide for Marketing, Kerin, Berkowitz, Hartley & Rudelius, 7th Ed.," Richard D. Irwin, Inc., Burr Ridge, IL, 2002.
"Study Guide for Marketing, Berkowitz, Kerin, Hartley & Rudelius, 6th Ed.," Richard D. Irwin, Inc., Burr Ridge, IL, 1999.
"Study Guide for Marketing, Berkowitz, Kerin, Hartley & Rudelius, 5th Ed.," Richard D. Irwin, Inc., Burr Ridge, IL, 1996.
"Transparency Teaching Notes to Accompany Kinnear's Principles of Marketing Calendar 1995," Harper Collins, New York, 1995.
