Djamchid Assadi

Djamchid Assadi

Ph.D., Professor, Researcher and Speaker, Groupe ESC Dijon-Bourgogne (French Institution), France

Teaching in English and French

Permanent Professor

 

Groupe ESC Dijon-Bourgogne (French Institution)

1999 - Present

American University of Paris (American Institution)

1997 - Present

Itinerant Professor

 

International Schiller University (Institution américaine)

2001 - Présent

Former teaching experiences:

 

Dominican University of California

2003-2004

ESC: ESSEC, Amiens, Nantes, Rennes, Troyes, Reims, Tour

Occasionally since 1990

Universities: La Sorbonne, Paris VIII, Paris X, etc

Occasionally since 1990

California State University, Dominguez Hills

1989 - 1990

California International University, L-A, etc.

1989 - 1990

Education

 

Ph.D. of Marketing strategies and Communication.
University of Paris at Dauphine, Paris, France.

1987

Research Methodology and Epistemology.
Ecole des Hautes Etudes, Paris, France (auditor).

1985

M.A. of Marketing strategies and Communication (D.E.A).
University of Paris at Dauphine, Paris, France.

1981

B.A. of Business Administration.
International Management School/ E.S.C.P ( Ecole Supérieure de commerce de Paris)

1980

PICE : Permis de Conduire Informatique Européen (High skills in camputer use)

 1997

Executive Training & Seminar Leading

 

In-Company Professional Services
Seminar leading and consulting in cyber marketing, market business intelligence, consumer behavior and strategy, e-tourism

 Present

Project Director, Europe New Media (ICDP)
International Car Distribution Program (ICDP) a cooperative research consortium sponsored by European (and US) companies interested in automotive distribution and retailing

 1995-1997

Project Director, Pôle Universitaire Léonard de Vinci

 1995-1998

Consulting & Executive Training Services  

 

Founder & Directing Manager of Strategies Marketing & Seminars Co.

 Created in 1991

Market research & executive training, Company sold in November 1995 

 

Also vast experience of consulting in sectors such as : 
Retailing : Casino, Mammouth, La Ruche Picardie, Obi, Conforama, Match, FNAC...
Service : Consodata, Informa, Caféteria Casino, Miami, Hippopotamus, Sodexho, Shugun, Ecole Maxim's...
Pharmaceutical Industry : Astra, Pharmitalia, Sandoz...
Others : Renault, Caisse d'épargne, Tollens, Rank Xerox, GRESA-ISA, Interventions
USA : Seminars and Consulting, Professional conferences...

Research and Publications

Lines of research:
Marketing strategies on the Internet and international markets;
Impacts of non economic factors on the consumer behavior

Books

Models of Different Sources of Income on the Internet Paris, 2004
Business Intelligence on the Internet, PubliUnion, Paris, 1998
Real Cases in Marketing strategies Editions BPI, Paris, 1992

Articles

Working papers
Regular contributions in different professional journals
Formerly Columnist in Marketing Magazine on Cyber Marketing
Formerly Columnist in Etats de Veille on Business Intelligence
Formerly Columnist in  revue Equip'Hôtel (1992-1994) on Customer Service

Other

American Marketing Association (AMA)
Investor's Club DARYEK (founder, sold in 1990)
Intensive readings and publishing press artiles

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