Dr. Rajagopal

Dr. Rajagopal
Dr. Rajagopal, Professor of Marketing, Monterrey Institute of Technology and Higher Education (ITSM), Mexico
Current Accredition
Dr. Rajagopal is currently working with Monterrey Institute of Technology and Higher Education (ITSM) in Mexico City as
Professor of Marketing. He is also Fellow of the Royal Society of Arts, Manufacture and Commerce (RSA) of London. He has been conferred the honor of Fellow of RSA in August 2006 in view of his academic achievement towards research, teaching and training for over two decades. Dr. Rajagopal has been enlisted in Who's Who in the World and his biography has appeared in the Who's Who in the World, in the 25th Anniversary Edition, 2008, published by Marquis Who's Who in the World LLC, USA. Dr Rajagopal has also been included with biography and academic citations in the prestigious publication "2000 Outstanding Intellectuals of the 21st Century", Summer 2008 published by the International Biographical Centre, Cambridge, England.

He teaches Competitor Analysis, Marketing Strategy, Advance Sales Management, Advertising and Communication, Services Marketing and other subjects.


Academic Contributions
He has specialization in Brand Management, Selling Systems, Services Marketing, International Marketing, Rural Economic Linkages and Development Economics. He has to his credit many research contributions which include books (27), research papers (143), research reports (42), working papers (63), marketing cases (48), innovative courseware including self-instruction material for distance education (16) and conference papers (47) as on March 2008. His books include Marketing: Strategy, Implementation and Control, Organizing Rural Business, Marketing Management: Text and Cases in Indian Context, Rural Marketing: Policy Planning and Management, International Marketing-Global environment, corporate strategies and case studies, Marketing Dynamics: Theory and Practice, Brand Management-Strategy, measurement and yield analysis, Dynamics of International Trade and Economy.


Research Interests:
• marketing strategy;
• brand management;
• consumer behaviour;
• buyer-supplier relations;
• sales management;
• retailing;
• marketing technology.