Jonathan Schroeder
Ph.D., Professor of Marketing, School of Business and Economics, University of Exeter, UK
Jonathan Schroeder is Professor of Marketing at the School of Business and Economics, University of Exeter. He serves as Director of Research for the Department of Management. He is also a Visiting Professor in Marketing Semiotics at Bocconi University in Milan. He has held visiting positions at Gothenburg University, Indian School of Business, Hyderabad and University of Auckland. His Ph.D. is in Social Psychology from the University of California, Berkeley.
Schroeder's current research focuses on three main questions:
1) How does visual communication create value?
2) How can we understand the cultural aspects of brands, consumption, and communication?
3) What is the strategic relationship between image and identity?
He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). He is co-editor in chief of Consumption Markets & Culture, and serves on the editorial boards of Advertising and Society Review, European Journal of Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, and Marketing Theory. He is a frequent speaker at conferences, industry symposiums, and universities.
