Jose I. Rojas-Mendez
Associate Professor of International Business and Marketing, Sprott School of Business, Carleton University, Сanada
Research interests: cross-cultural issues in business and international marketing.
Professor Rojas-Méndez's work has previously appeared in journals like The Journal of Advertising Research, The Journal of Global Marketing, Corporate Reputation Review, Latin American Business Review, and The International Journal of Organization Theory and Behavior.
Professor Rojas-Méndez has been invited to give talks and to teach international business and marketing related courses in countries such as Germany, France, Wales, Mexico, Perú, Argentina, Chile, Colombia, and Paraguay. Since 1999 he has received three awards for presenting the best paper in different academic conferences. In 2002 he was distinguished best professor at Universidad de Talca by Chilean national newspaper La Segunda. In 2005 he received The Best Professor Award in the Executive MBA at the Universidad de Talca, Chile.
Selected publications:
Rojas-Méndez, J.I., A. Kara, and J.E. Spillan (2006), "Market Orientation in the Chilean Small Business Context". The Journal of Global Marketing, 19(3/4), 93-132. (Special Issue on Marketing Theory and Applications, W. L. Cron and G. S. Low (eds.)).
Rojas-Méndez, J.I., W. Flores Ortiz, and J. Parada Vallejo (1999), "The Emergent Tendency in the Influence of the Man and Woman in the Economic Decisions of the Chilean Family". Contemporary Developments in Marketing, Paris, France: Editions ESKA, 595-610.
Rojas-Méndez, J.I. and G. Davies (2005), "Avoiding Television Advertising: Some Explanations from Time Allocation Theory". Journal of Advertising Research, 34-48.
Rojas-Méndez, J.I., I. Erenchun-Podlech, and E. Silva-Olave (2004), "The Ford Brand Personality in Chile". Corporate Reputation Review, 7(3), 232-251.
Rojas-Méndez, J.I., and S.A. Ahmed (2004), "Educational Marketing in Latin American Context: A Case of Executive MBA". Latin American Business Review, 5(4), 21-43.
Rojas-Méndez, J.I., and A. Cerda (2002), "El Emergente Mercado Verde: Actitudes y Comportamiento". MBA International Business, 17, 56-60.
Rojas-Méndez, J.I., G. Davies, O. Omer, P. Chetthamrongchai, and C. Madran (2002), "A Time Attitude Scale for Cross-Cultural Research". The Journal of Global Marketing, 15(3-4), 117-147.
Dávila, V.R., and J.I. Rojas-Méndez (2001), "Attitudes Toward Advertising: How Does the 7-Factor Model Work in Chile?". International Journal of Organization Theory and Behavior, 4(1&2), 3-19.
Rojas-Méndez, J.I., and S.A. Ahmed (2001), "Como Mejorar la Enseñanza del Marketing en Programas de M.B.A. de América Latina". MBA International Business, 14 (Octubre-Noviembre), 28-32.
Book Chapters:
Rojas-Méndez, J.I., W. Flores Ortiz, and J. Parada Vallejo (1999), "The Emergent Tendency in the Influence of the Man and Woman in the Economic Decisions of the Chilean Family". Contemporary Developments in Marketing, Paris, France: Editions ESKA, 595-610.
