Jose Luis Nueno
Professor of Marketing, IESE, Spain
José L. Nueno is a Professor in the Marketing department at IESE. He received his Doctorate of Business Administration (Marketing) at Harvard University, Master of Business Administration at IESE and Degree in Law at the Universidad de Barcelona.
His areas of interest include the media and entertainment industry, and retail and distribution strategy. He has published articles on globalization, marketing of consumer goods and luxury goods and relationship marketing. He has taught at a several business schools, including the elective course of Industrial Marketing at INSEAD, France as well as other management programs. He was a visiting professor at the University of Michigan and in joint programs with the University of Michigan and IESE in Vevey, Switzerland and Shanghai, China. In 2003 he was part of the faculty team for the Harvard Business School AMP Middle East Program and the Strategic Program for Retail Managers.
He is a member of the Boards of Directors of a number of leading international companies. He is also a corporate consultant (since 1986 he has worked on more than 230 projects for more than 160 global clients), and advises national and international corporations in the area of marketing and strategy.
