Surinder Tikoo

Surinder Tikoo
Professor of Marketing, School of Business, State University of New York, New Paltz, USA
Education
• Ph.D. (Marketing), University of Connecticut, Storrs, USA; 
• PGDM (Marketing), Indian Institute of Management, Bangalore, India; 
• PGDIT, Indian Institute of Foreign Trade, New Delhi, India;
• B.S. (Mechanical Engineering), National Institute of Technology, Kurukshetra, India. 


Research interests

• Marketing channel relationships;
• Franchising,consumer/organizational decision making;
• Marketing-finance interface.


Teaching Experience

• Professor of Marketing, School of Business, State University of New York, New Paltz, 2008;
• Associate Professor of Marketing, School of Business, State University of New York, New Paltz, 2002 – 2008;
• Assistant Professor of Marketing, School of Business, State University of New York, New Paltz, 1996 - 2002.

Courses
• Marketing management;
• International marketing;
• International business;
• Marketing strategy;
• Marketing research;
• Consumer behavior.

Business Experience
Sales Engineer, Greaves Cotton & Co., Bombay, India, 1982-1985.

At Greaves, a leading industrial marketing organization of India, the job of Professor Surinder Tikoo involved generating enquiries, preparing offers, negotiating contracts, and coordinating delivery and after sales service for industrial machinery sales to internationally funded industrial projects in Indial
Assistant Sales Manager, Britannia Industries Limited (Subsidiary of Nabisco Brands, Inc.), Calcutta, India, 1987-1989

Surinder Tikoo was responsible for the sales of the company’s entire range of cookies in a large state.