Surinder Tikoo
Professor of Marketing, School of Business, State University of New York, New Paltz, USA
Education
• Ph.D. (Marketing), University of Connecticut, Storrs, USA;
• PGDM (Marketing), Indian Institute of Management, Bangalore, India;
• PGDIT, Indian Institute of Foreign Trade, New Delhi, India;
• B.S. (Mechanical Engineering), National Institute of Technology, Kurukshetra, India.
• Franchising,consumer/organizational decision making;
• Marketing-finance interface.
• Associate Professor of Marketing, School of Business, State University of New York, New Paltz, 2002 – 2008;
• Assistant Professor of Marketing, School of Business, State University of New York, New Paltz, 1996 - 2002.
Courses
• Marketing management;
• International marketing;
• International business;
• Marketing strategy;
• Marketing research;
• Consumer behavior.
Business Experience
Sales Engineer, Greaves Cotton & Co., Bombay, India, 1982-1985.
• Ph.D. (Marketing), University of Connecticut, Storrs, USA;
• PGDM (Marketing), Indian Institute of Management, Bangalore, India;
• PGDIT, Indian Institute of Foreign Trade, New Delhi, India;
• B.S. (Mechanical Engineering), National Institute of Technology, Kurukshetra, India.
Research interests
• Franchising,consumer/organizational decision making;
• Marketing-finance interface.
Teaching Experience
• Associate Professor of Marketing, School of Business, State University of New York, New Paltz, 2002 – 2008;
• Assistant Professor of Marketing, School of Business, State University of New York, New Paltz, 1996 - 2002.
Courses
• Marketing management;
• International marketing;
• International business;
• Marketing strategy;
• Marketing research;
• Consumer behavior.
Business Experience
Sales Engineer, Greaves Cotton & Co., Bombay, India, 1982-1985.
At Greaves, a leading industrial marketing organization of India, the job of Professor Surinder Tikoo involved generating enquiries, preparing offers, negotiating contracts, and coordinating delivery and after sales service for industrial machinery sales to internationally funded industrial projects in Indial
Assistant Sales Manager, Britannia Industries Limited (Subsidiary of Nabisco Brands, Inc.), Calcutta, India, 1987-1989
Surinder Tikoo was responsible for the sales of the company’s entire range of cookies in a large state.
Assistant Sales Manager, Britannia Industries Limited (Subsidiary of Nabisco Brands, Inc.), Calcutta, India, 1987-1989
Surinder Tikoo was responsible for the sales of the company’s entire range of cookies in a large state.

