David Pickton
Ph.D., Head of the Marketing Department, Chair of Faculty of Learning and Teaching, De Montfort University, UK.
Fellow, Royal Society of Arts
Fellow and Chartered Marketer, Chartered Institute of Marketing
Fellow, Higher Education Academy
Member, Communication, Advertising and Marketing Society
Member, Academy of Marketing
Assistant Editor, Marketing Intelligence and Planning
Editorial Board Member, Journal of Marketing Communications
Editorial Board Member, Journal of Brand Management
Editorial Board Member, Corporate Communications: an international journal
Background
De Montfort University’s Marketing Department is one of the largest in the UK and David has been its Head since 2002. Having joined DMU as a senior lecturer, David soon established himself and was a major contributor to the Department’s creation, becoming its Deputy Head, Acting Head and, finally, it’s Head of Department and Chair of Learning and Teaching within the Faculty of Business and Law. In recognition of his achievements, David has personal entries in Marquis Who’s Who in the World, Dictionary of International Biography, Emerald Who’s Who, Madison Who’s Who, and International Who’s Who Historical Society biographies.
Practitioner and Teaching Experience
Prior to joining DMU, David gained valuable professional experience particularly in marketing communications. As a practitioner he undertook various marketing roles in advertising, public relations and sales – in manufacturing, services and public sector organisations – and now combines this accumulated knowledge with his extensive academic experience.
Today, David teaches at undergraduate and postgraduate levels; he also supervises research PhDs. He has supervised successful PhDs in the areas of service quality, impact of advertising, cultural influences on purchase behaviour, and marketing planning. Current PhD supervision includes brand equity, brand communities, competitive intelligence, marketing communications, managerial implications of marketing orientation, and measurement of active media in e-marketing communications using new eye tracking technology.
As well as being Chair of the postgraduate marketing board and sitting on a variety of university committees, David has extensive external examiner experience for undergraduate and postgraduate taught courses, MPhils and PhDs. He has been a validation board and development panel member, academic advisor, course assessor, visiting lecturer and guest speaker at a large number of other universities in the UK and internationally including Taiwan, Hong Kong and China. He is a book proposal reviewer of marketing texts for a number of academic publishers and a reviewer for a range of academic journals.
David has also been involved in commercial market research, marketing training and consultancy. He has been a registered marketing consultant with the UK Government’s Department of Trade and Industry and was a founding director of his own company. He was a contributing academic on the Marketing and Sales Standards Setting Body’s development of new marketing vocational standards launched in 2007. David’s in-company work has included Royal Mail, VW/Audi Group, Golden Wonder, Paterson Candy International, Mailplan International, GKN, Norsk Hydro, Sun Alliance, Pye Telecommunications, Swinton Insurance, Skillshare Africa, British Telecom International and numerous small businesses. He has given presentations to numerous organisations within the UK and overseas including giving key note addresses to ‘marketing IST’, (a congress held in Istanbul to promote better marketing in Turkey) and to the grand opening ceremony of Yangtze University in China. He has also had the privilege in both 2006 and 2008 of presenting to the GAIA International Congress at Boğaziçi Üniversitesi, Turkey.
As well as his current professional memberships, David has previously been involved in a number of professional bodies’ roles. He has been a member of the Institute of Management, a Regional Chairman of the Marketing Education Group, an Education Liaison Officer for the Chartered Institute of Marketing and a member of the education advisory committee of the Institute of Practitioners in Advertising.
Research and Publications
As well as working in an editorial capacity for four academic journals; Journal of Marketing Communications; Journal of Brand Management; Marketing Intelligence and Planning; and Corporate Communications, an international journal, David has also published extensively on a range of issues associated with developing a better understanding of the management of marketing: marketing manager roles, marketing orientation, marketing planning, competitive intelligence, customer management, and integrated marketing communications. He has been a key note speaker and has delivered papers at international conferences. His articles have been published in respected journals, such as: ‘International Journal of Advertising’, ‘Long Range Planning’, ‘Strategic Change’, ‘Journal of Marketing Communications’, ‘Marketing Intelligence and Planning’ and ‘Croner’s e-Commerce Briefings’. In addition to various chapter contributions appearing in such books as ‘Imagining Marketing’, ‘Using Professional Advice’, ‘Planned Public Relations for Libraries’, ‘The Informed Student Guide to Marketing’ and ‘Handbook of Corporate Communication and Public Relations’, David is also principal author of a leading text, ‘Integrated Marketing Communications’, published by Pearson Financial Times - Prentice Hall, and is co-author of ‘Marketing: an introduction’, 1st edition published by McGraw-Hill and 2nd edition published by Sage. His books have been translated into Chinese and are available internationally. His notable academic contributions include the development of IMCAP – Integrated Marketing Communications Assessment Profile, a practical approach to measuring the effectiveness of integrated marketing communications; a new framework for understanding integrated marketing communications incorporating IMC Process, IMC Planning and Wheel of IMC models; and PRESTCOM – an approach to analysing the business and marketing environment.
