Peter Kenning
Dr., Professor, Chair of Marketing, Head of the Department for Corporate Management & Economics, CME Marketing, Zeppelin University, Germany.
Kenning's overall research interest is retail marketing, consumer behaviour, consumer neuroscience, neuroeconomics and marketing management. His work has been published widely e.g. in MISQ, Management Decisions, Journal of Consumer Behaviour, Journal of Economic Psychology or Advances in Consumer Research as well as in the Journal of Neuroimaging, Neuroreport and the Brain Research Bulletin. He has presented papers at a number of conferences including AMA-Conference, EMAC and ACR. For his work he received several best-paper awards and grants of the German Government.
