2000- Director, Center for Marketing Communication, Copenhagen Business School
1987-1990 Chairman of the Marketing Department at the Copenhagen Business School.
1986 Visiting Professor at the University of Los Angeles, USA.
1977-  Professor at the Copenhagen School of Business Administration & Economics.
1974-1977 Professor, Aalborg University Center, Aalborg.
1970-1989 AIM A/S, Copenhagen, part owner and chairman of the Board.
1967-1970 Associate Professor at the Whitemore School of Business Administration & Economics, University of New Hampshire.
1964-1967 Assistant Professor at the Copenhagen Shool of Business Administration & Economics.
1960-1964 WA - Reklame/Marketing I/S (Advertising Agency).

Consumer Choice Behaviour - A Cognitive Theory, Free Press/McMillan, New York, 1972
Studies of Communication Effects - Methodical and Theoretical Papers on Left/Right Brain Lateralization, Civiløkonomernes Forlag A/S, Copenhagen, 1985
A Synthesis of Psychological Theories of Consumer Choice, chapter in Robert Ferber (ed.), A Synthesis of Selected Aspects of Consumer Behavior, U.S. Government Printing Office for the National Science Foundation, 1976
Distinguishing Between Feelings And Emotions In Understanding Communication Effects, Journal of Business Research, June 2005
Emotions, Advertising and Consumer Choice, with Sverre Riis Christensen, Copenhagen Business School Press, Copenhagen, 2007

The 2005 Award for the best paper in "International Journal of Advertising"
The ESOMAR Award for the best "Corporate and Strategic Planning" - paper at the annual Conference in Stockholm, 1989.
Danish Business Society´s Award for Research in Marketing, 1972.
A.C. Nielsen Foundation´s Scholarship, 1962-1963.

Professional Activities (selection):
President of the European Advertising Academy (EAA) 2005-
Consultant at the Danish Circulation Board -
Director of Development, TNS Gallup A/S, 1994-2005.
Vice President European Marketing Academy (EMAC), 1990-1994.
Member of the Board of Directors of Difko Holding, 1989-1996
Member of the Board of Directors for BRF Kredit A/S, 1987-2003.
Member of the Board of "Danish Award for Research in Marketing" (DMP), 1983-.
Member of ESOMAR Council (Vice President), 1979-1988.
Member of the Board of Directors for "Danish Marketing Association" (DMF), 1978-
Chairman of the Board AIMs Research A/S, 1973-1989.
 
Reviewer Duties:
Reviewer for "Journal of Business Research".
Reviewer for "Journal of EuroMarketing".
Reviewer for "International Journal of Research in Marketing".
Reviewer for "Consumer Research Annual Conference"
Reviewer for "European Marketing Academy"