Philip J. Kitchen

Philip J. Kitchen
Professor B.A. (Hons), M.Sc., M.B.Sc., Ph.D., F.R.S.A., F.C.I.M., M.Inst.D. Hull University Business School, UK
Philip J. Kitchen is Professor of Strategic Marketing at Hull University Business School, UK. There, he teaches and carries out research in marketing communications, corporate communications/public relations, promotion management, and international marketing. Prior to Hull, he was the first holder of the Martin Naughton Chair in Business Strategy/Marketing at Queen's University, Belfast, where he was also Founder and Director of the Executive MBA programme. Before Queens' he held academic positions within the Department of Marketing at Strathclyde University, and at the Management School at Keele University.
 
A graduate of the CNAA (B.A. [Hons]) initially, he received M.Sc., M.B.Sc. in Marketing from UMIST (M.Sc.) and Manchester Business School (M.B.Sc.) respectively, and his Ph.D. from Keele University. He is a Fellow of the Chartered Institute of Marketing and the Royal Society for Arts, Manufacture and Commerce, and a Member of the Institute of Directors (UK). Since 1984 he has been active in teaching and research in the communications domain. He is Founder and Editor-in-Chief of the Journal of Marketing Communications (Routledge), now in Volume 11. Current books include:
  • Public Relations: Principles and Practice (1997, reprinted 2000, 2002, 2003; translated into Russian, May 2002), Thomson Learning, London.

  • Marketing Communications: Principles and Practice (1999, reprinted 2001, 2002), Thomson Learning, London.

  • Communicating Globally: An Integrated Marketing Approach (2000) with Don Schultz of Northwestern University, NTC Business Books, Chicago and Macmillan Business, London. Published as a E-book in Spring, 2003.

  • Marketing: The Informed Student Guide (2001) with Tony Proctor (Thomson Learning)

  • Raising the Corporate Umbrella (2001) with Don Schultz; Palgrave Business Press, Basingstoke).

  • The Future of Marketing: Critical 21st Century Perspectives (2003), Palgrave-Macmillan, Basingstoke

  • The Rhetoric and Reality of Marketing: An International Managerial Approach (2003), Palgrave-Macmillan, 2003.

  • Marketing Mind Prints, Palgrave-Macmillan, 2004.

  • Integrated Marketing Communications: A Primer, Routledge (2004) with Patrick de Pelsmacker.


  • Two forthcoming books are:
     
    A Reader in Marketing Communications, Routledge (2005) (with de Pelsmacker, Eagle, and Schultz).
     
    Marketing Metaphors and Metamorphosis: A Critical Perspective, Palgrave-Macmillan, (2006).
     
    Professor Kitchen has contributed to many journals including: Journal of Advertising Research, Journal of Marketing Education, International Journal of Advertising, Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing, International Journal of Market Research, Marketing Intelligence and Planning, Journal of Marketing Communications, ADMAP, Journal of Nonprofit and Public Sector Marketing, International Journal of Bank Marketing, Journal of Corporate Communications, Small Business and Enterprise Development, Creativity and Innovation Management, International Journal of Medical Marketing; and, numerous other academic and practitioner journals and media. He founded, organised, and chaired the 1st International Conference on Marketing and Corporate Communications and was Editor of the Proceedings (Keele, 1996, Strathclyde, 1998, Queen's 2001). This Conference is now an annual event (Keele, 1996; Antwerp, Belgium, 1997; Glasgow, Scotland 1998; Salford, England, 1999; Erasmus Universiteit, The Netherlands, 2000; Queen's University, Belfast, 2001; Antwerp, Belgium, 2002; London Metropolitan, 2003; Warwick, 2004; Cyprus, 2005). He serves on the Editorial Advisory Board of the Journal of Marketing Management and is a Review Board Member for the European Journal of Marketing, Management Decision, Marketing Intelligence and Planning, Corporate Communications: An International Journal, and Corporate Reputation Review. He is an occasional reviewer for a number of other academic journals, including the Journal of Marketing, and for several marketing conferences.
     
    He has a wide background in terms of Management and Marketing Training and Consultancy, within Spectrum Marketing (own company), Management Training and Development Limited (director), and in advising and counselling small and medium sized enterprises (SME's), with some much larger projects with national and international organisations.
     
    He has has given papers on marketing management, corporate or marketing communications in England, Scotland, Czech Republic, Estonia, France, Switzerland, The Netherlands, Germany, Belgium, Portugal, Australia, New Zealand, Spain, The Republic of Ireland, Northern Ireland, Israel, and in the United States.
     
    Professor Kitchen is currently Adjunct Research Professor of Marketing at Massey University, New Zealand (Auckland), and Visiting Professor at ESC Rennes in France; Intercollege in Cyprus, and The Norwegian School of Management, Norway.  
     
    Previously, he has been Visiting Professor in International Communications at ESC Rouen in France (2002); in Marketing Communications at Massey University (1999-2003); and in Marketing at Northwestern University, USA (2000).