Trina Larsen Andras
Ph.D., Professor, Department Head, Marketing Department, Drexel University, USA
mail: larsent@drexel.edu
Research Interests:
International Marketing, Marketing Channels Management, Cross-Cultural Communication
Books, Chapters in Books, and Readings in Edited Books:
"The Effect of Changes in the Environment on Retail Structure: An Analysis of the U.S. and Japan," in Japanese Distribution Strategies, Readings. Eds. Michael Czinkota and Masaake Kotabe. International Thomson Business Press, 2000, pp. 92-113 (with Tetsuo Heshiki and Bert Rosenbloom).
"Fortress Europe: Which Industries are Most Vulnerable?" in Euromarketing: Effective Strategies for International Trade and Export, Erdener Kaynak and Perves N. Ghauri, eds., New York: International Business Press, 1994, pp. 267-86 (with Robert T. Green).
"International Channels of Distribution and the Role of Comparative Marketing Analysis," in Global Marketing Management: Text and Readings, by Syed H. Akter, Cincinnati, OH: South-Western College Publishing, 1995, pp. R341-51, reprinted from Journal of Global Marketing, vol. 4, no. 4, 1991, pp. 39-54.
Education:
Ph.D.: University of Texas at Austin, August 1987
Major: International Business
Minors: Marketing, Statistics
BBA: Economics, University of Iowa, December 1982, with Highest Distinction
Academic Positions:
Department Head, Marketing Department, Drexel University, June 15, 1997-present. Responsibilities include, but are not limited to, managing the budget for the department, scheduling and staffing all courses for the department, overseeing departmental strategic initiatives, motivating and evaluating faculty in the department, overseeing the hiring process of TAs, adjuncts, full-time and tenure-track faculty, overseeing curriculum development for the department, interfacing with alumni and companies for the development of Co-op opportunities and fund-raising, and advising students on career and academic matters.
Professor, (September 2000-present), Associate Professor (September 1992-present), Tenured September 1994, Assistant Professor (June 1988-August 1992), Department of Marketing, Drexel University. Teaches the undergraduate and MBA level International Marketing courses, the Ph.D. Seminar in International Business, and undergraduate and MBA foundation level Introduction to Marketing Management. Periodically teaches executive education programs courses. Participates in the annual Core evaluation of first-year Ph.D. students, and the Core Concepts course for first-year Ph.D. students.
Taught Undergraduate International Marketing in the Drexel London Study Abroad Program, London, England, February 15, 1999-March 19, 1999.
Visiting Professor, Summer 1994, University of Texas at Austin. Taught MBA International Marketing class for visiting Mexican nationals.
Lecturer, (September 1987-May 1988), Department of Marketing, University of Texas at Austin, taught International Trade, International Business Operations, and Marketing Research.
Prepared and administered International Trade: IB 350 Correspondence Course (Austin, TX: Extension and Materials Center, University of Texas at Austin, 1985).
Honors and Awards:
Phi Eta Sigma Honor Society, University of Iowa, 4/79.
Phi Kappa Phi Honor Society, University of Texas, 12/84.
Recipient of the 1991 Drexel University College of Business Administration Faculty Appreciation Award, in recognition of service to the College of Business Administration students, and concern for their education.
The Stanley Hollander Best Paper Award, American Collegiate Retailing Association Annual Meeting, Leuven, Belgium, July 1997 (with Bert Rosenbloom, Rajiv Mehta, and Michael Pearson).
Drexel University College of Business Award in recognition of excellent teaching and outstanding service to the College, May 30, 1997.
Literati Club Award for Excellence 2002 for Most Outstanding Paper in the 2001 volume of International Marketing Review for "Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the USA, Finland, and Poland" (with Rajiv Mehta, Bert Rosenbloom, Pia Polsa and Jolanta Mazur), April 11, 2002 in London, England.
Beta Gamma Sigma, Business Honor Society, inducted May 6, 2003.
Who's Who in Business Higher Education.
