Susan M. Petroshius
Ph.D., Professor, Department of Marketing, College of Business Administration, Bowling Green State University, USA
Biographical Facts
Joined faculty in 1981
Ph.D., Virginia Tech (1983)
M.S.B.A., University of Massachusetts (1978)
B.A., Syracuse University (1973)
Teaching Areas: Marketing Research, Consumer Behavior
Research Interests: Marketing Education, Marketing Communications, Pricing
Department Chair (1997-2002)
Selected Publications
"The Impact of Store Image, Frequency of Discount, and Discount Magnitude on Consumers' Value Perceptions and Search Intention," The Marketing Management Journal, (co-authored), forthcoming
"Physician Attitudes Toward Pharmaceutical Drug Advertising," Journal of Advertising Research, (co-authored), 1995.
"Effects of Charitable Contributions and Personalization Responses from Corporate Mail Survey Respondents," Mid-American Journal of Business, (co-authored), 1994
"Strategies for improving Corporate Philanthropy Toward Health Care Providers," Journal of Health Care Marketing, (co-authored), 1993.
"Bringing Consumer Behavior to the Workbench: An Experiential Approach," Journal of Marketing Education, (co-authored), 1993.
"An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations," Journal of the Academy of Marketing Science, (co-authored), 1989.
"The Halo Effect in Store Image Measurements," Journal of the Academy of Marketing Science, (co-authored), 1987.
"Effect of Product Line Pricing Characteristics on Product Evaluations," Journal of Consumer Research, (co-authored), 1986.
Professional Affiliations
Editor, Journal for Advancement of Marketing Education
American Marketing Association
Marketing Management Association
Academy of Marketing Science
Western Marketing Educators' Association
Editorial Review Board, Journal of Marketing Education
Honors and Awards
Recipient of College of Business Service Award, 2000
Who's Who in the Media and Communication, 1998-99
Dean's Contingency Fund Merit Award, 1996
Who's Who of American Women, 19th Edition, 1995-96
International Who's Who of Business and Professional Women, 4th Edition, 1993
BGSU Nominee for American Association of University Women Recognition Award for Young Scholars, 1987
Who's Who of American Women, 1985-86; 1986-87
American Association Doctorial Consortium, 1981, Virginia Tech
Beta Gamma Sigma Honor Society, 1980
Phi Kappa Phi Honor Society, 1978
Joined faculty in 1981
Ph.D., Virginia Tech (1983)
M.S.B.A., University of Massachusetts (1978)
B.A., Syracuse University (1973)
Teaching Areas: Marketing Research, Consumer Behavior
Research Interests: Marketing Education, Marketing Communications, Pricing
Department Chair (1997-2002)
Selected Publications
"The Impact of Store Image, Frequency of Discount, and Discount Magnitude on Consumers' Value Perceptions and Search Intention," The Marketing Management Journal, (co-authored), forthcoming
"Physician Attitudes Toward Pharmaceutical Drug Advertising," Journal of Advertising Research, (co-authored), 1995.
"Effects of Charitable Contributions and Personalization Responses from Corporate Mail Survey Respondents," Mid-American Journal of Business, (co-authored), 1994
"Strategies for improving Corporate Philanthropy Toward Health Care Providers," Journal of Health Care Marketing, (co-authored), 1993.
"Bringing Consumer Behavior to the Workbench: An Experiential Approach," Journal of Marketing Education, (co-authored), 1993.
"An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations," Journal of the Academy of Marketing Science, (co-authored), 1989.
"The Halo Effect in Store Image Measurements," Journal of the Academy of Marketing Science, (co-authored), 1987.
"Effect of Product Line Pricing Characteristics on Product Evaluations," Journal of Consumer Research, (co-authored), 1986.
Professional Affiliations
Editor, Journal for Advancement of Marketing Education
American Marketing Association
Marketing Management Association
Academy of Marketing Science
Western Marketing Educators' Association
Editorial Review Board, Journal of Marketing Education
Honors and Awards
Recipient of College of Business Service Award, 2000
Who's Who in the Media and Communication, 1998-99
Dean's Contingency Fund Merit Award, 1996
Who's Who of American Women, 19th Edition, 1995-96
International Who's Who of Business and Professional Women, 4th Edition, 1993
BGSU Nominee for American Association of University Women Recognition Award for Young Scholars, 1987
Who's Who of American Women, 1985-86; 1986-87
American Association Doctorial Consortium, 1981, Virginia Tech
Beta Gamma Sigma Honor Society, 1980
Phi Kappa Phi Honor Society, 1978