Bruce I. Newman
Professor of Marketing, DePaul University, USA; Williams Evans Visiting Fellow, University of Otago, New Zealand.
Dr. Bruce I. Newman is one of the leading experts in the world on the subject of Political Marketing. He combines an expertise in marketing and politics with his knowledge of consumer psychology and statistical applications. He has published 9 books and numerous articles on the subjects of marketing, political marketing and consumer psychology, including The Marketing of the President (1994) and the Handbook of Political Marketing (1999). Dr. Newman's books have been published and translated into Hungarian, Italian and Korean. Bruce's articles have appeared in both scholarly journals and popular press. Dr. Newman has given 30 Keynote lectures in 12 different countries over the past 18 years. Bruce is represented by the Authors Unlimited Lecture Bureau, located in New York City; and by World Class Speakers & Entertainers, located in Agoura Hills, California. In 1993, Dr. Newman received the Ehrenring (Ring of Honor) from the Austrian Advertising Research Association in Vienna for his research in political marketing. He is the first American recipient of this award in the 30 years it has been awarded. Bruce served as an advisor to the Clinton White House from 1995-1996.
