Journal "Innovative Marketing", #1/2009
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #1/2009. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Fabien Durif, Raoul Graf, Marc-André Chaput, Rémi Ducharme, Aimane Elbakkali Do ethics have a place in marketing? An overview of the last 20 years |
| John Mylonakis Bank satisfaction factors and loyalty: A survey of the Greek bank customers |
| R.K. Srivastava Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy? |
| Rajagopal Brand strategy for bottom line markets |
| Melike Demirbag Kaplan The relationship between perceived innovativeness and emotional product responses: a brand oriented approach |
| Bruce Keillor, William Hauser, Adam Griffin The relationship between political risk, national culture and foreign direct investment as a market entry strategy: perspectives from U.S. firms |
| C.H. (Neels) van Heerden, Y. Botha, E. Durieux The relationship between atmospherics, services cape and destination attractiveness of a holiday destination |
| Ramendra Thakur, John H. Summey, Siva K. Balasubramanian, Arifin Angriawan Inflicting pain for gain: Insights on the spam problem |
| Dmitri G. Markovitch The promise and perils of speed: an investigation of product development and alliance formation |
