Fabien Durif, Raoul Graf, Marc-André Chaput, Rémi Ducharme, Aimane Elbakkali
Do ethics have a place in marketing? An overview of the last 20 years

John Mylonakis
Bank satisfaction factors and loyalty: A survey of the Greek bank customers

R.K. Srivastava
Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy?

Rajagopal
Brand strategy for bottom line markets

Melike Demirbag Kaplan
The relationship between perceived innovativeness and emotional product responses: a brand oriented approach

Bruce Keillor, William Hauser, Adam Griffin
The relationship between political risk, national culture and foreign direct investment as a market entry strategy: perspectives from U.S. firms

C.H. (Neels) van Heerden, Y. Botha, E. Durieux
The relationship between atmospherics, services cape and destination attractiveness of a holiday destination

Ramendra Thakur, John H. Summey, Siva K. Balasubramanian, Arifin Angriawan
Inflicting pain for gain: Insights on the spam problem

Dmitri G. Markovitch
The promise and perils of speed: an investigation of product development and alliance formation