Journal "Innovative Marketing", #2/2009

Available files

Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#2/2009. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Kurt Matzler, Franz Bailom
Hypercompetition, customer-value competition, and the new role of market research

Ed Langlois, Ann Langlois
A study of the factors influencing FDI for small and medium enterprises in Macedonia

K.N. Rajendran
Is reference price a fair price or an expected price?

Guillermo Bilancio
Understanding consumption. Marketing voice at the age of innovation

R. Rajendran, B. Natarajan
The impact of LPG on life insurance corporation of India (LIC)

Peter Jones, Daphne Comfort, David Hillier
The emergence of experience stores

Charles S. Mayer
The impact of EU accession on Hungarian SME's 

Kontsas Stamatis, Mantzaris Ioannis, Zissopoulos Dimitrios
An economic and environmental measurement model on the Greek passenger vehicle market