Journal "Innovative Marketing", #3/2009
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #3/2009. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| George S. Spais, Leonidas A. Papakonstantinidis, Stavros L. Papakonstantinidis An innovative bargaining solution analysis for vertical cooperative promotion management decisions |
| Michael D. Clemes, Jonathan Hung-Che Wu, Bai-Ding Hu, Christopher Gan An empirical study of behavioral intentions in the Taiwan hotel industry |
| Rajagopal Global shifts in marketing strategy: new research agenda |
| Wafa M’Sallem, Nabil Mzoughi, Olfa Bouhlel Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction |
| Hyuksoo Cho, Man Zhang, Patriya Tansuhaj An empirical study on international human organ trafficking: effects of globalization |
| Bruce D. Keillor, William Hauser, Courtney K. Dannemiller The “5th p” in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace) |
| Gila E. Fruchter The membership fee increases over time with the network size |
| Dan Padgett, Michael S. Mulvey Experiential positioning: strategic differentiation of customer-brand relationships |
| Bella Butler How do interfirm networks influence the emergence of Russian clusters? |
| Arpita Khare, Sapna Rakesh, M.K. Dash An exploratory study on brand connotations by Indian youth |
