Journal "Innovative Marketing", #4/2009
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #4/2009. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Ahmed El Bayaa, Robert Goedegebuure, Stephanie Jones Drivers for the adoption of relationship selling behaviors among B2B sales staff in the GCC |
| Sirion Chaipoopirutana, Howard Combs, Yuttapong Chatchawanwan, Vikrant Vij Diffusion of innovation in Asia: a study of Internet banking in Thailand and India |
| Frank Bruinsma, Karima Kourtit, Peter Nijkamp Tourism, culture and e-services: evaluation of e-services packages |
| Olha Kozmenko, Olha Merenkova, Anton Boyko, Hanna Kravchuk Forecasting of principal directions of Ukrainian insurance market development based on German insurance market indices |
| Dmitri G. Markovitch Comparing online and mail survey methods in a sample of chief marketing officers |
| Arpita Khare, Meenakshi Handa Role of individual self-concept and brand personality congruence in determining brand choice |
| Carmen Abril, Diana Gavilan, Maria Avello Influence of the perception of different types of store brands on consumer typologies and satisfaction levels |
| Melby Karina Zuniga Huertas, Marcos Cortez Campomar Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil |
| Anayo D. Nkamnebe, Edwin Idoko, S.E. Kalu Consumer protection in market transactions in Nigeria |
| Philemon Oyewole Strategies for the marketing of international tourism in the region of Latin America and Caribbean (LAC) |
