Journal "Innovative Marketing", #1/2010
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #1/2010. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| George S. Spais Search Engine Optimization (SEO) as a dynamic online promotion technique: The implications of activity theory for promotion managers |
| Fabien Durif, Caroline Boivin, Charles Julien In Search of a Green Product Definition |
| Kurt Matzler, Todd A. Mooradian, Lawrence Ring, Alexander Linder, Franz Bailom Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing |
| Therese Louie, Judy Hanh Vo, Tiffany Quynh-Man Phan, Crystal V. Sioteco, Joseph Giglierano A cultural perspective on young adults' scheduling constraints |
| Richard Jones Corporate Branding: the role of vision in implementing the corporate brand |
| Ron Lennon, Randall Rentfro Are young adults fear appeal effectiveness ratings explained by fear arousal, perceived threat and perceived efficacy? |
| C H van Heerden An exploratory analysis of leisure caravanning in the Kruger National Park in South Africa |
| Robin L. Snipes, Sharon L. Oswald Charitable giving to not-for-profit organizations: factors affecting donations to non-profit organizations |
| Helen N. Pushkarskaya, Dmitry Vedenov How internet penetration into rural communities changes demographics of rural entrepreneurs |
| David J. Moore Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity |
