Journal "Innovative Marketing", #1/2005

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Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#1/2005. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Thomas Fotiadis, Constantinos Priporas, Chris Vassiliadis
A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech Markets

Alex N. Ifezue
The Role of Marketing in Economic Development of Developing Countries

Alex Maritz, Gideon Nieman
Innovative Marketing Initiatives in a Franchised System

Jurate Banyte, Loreta Matulioniene
The Singularities of the Cultural Element in Consumer Behavior

Thorsten Teichert, Iwan von Wartburg
Online Customer Integration in New Product Development

Fang Wang, Milena Head
Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts

Gaëlle Pantin-Sohier, Alain Decrop, Joël Brée
An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

Vilte Auruskeviciene, Laura Salciuviene, Regina Virvilaite
Study of Attributes that Form Marketing Image of Financial Institution

Toshiaki Owari
Intercultural Communication in the Forest Products Business in China: A Case Study

Pallab Paul
Innovative Marketing in the E-commerce Space: A Case Study