Demetris Vrontis
The Creation of the AdaptStand Process in International Marketing

Tamara J. Rudge, Jill E. Hobbs, William A. Kerr
Infant Industries Accessing Global Markets: Strategic Risks and Potential Trade Barriers in Bioplastics

Kurt Matzler, Rita Faullant, Birgit Renzl, Verena Leiter
The Relationship Between Personality Traits (Extraversion And Neuroticism), Emotions and Customer Self-Satisfaction

Mary Conway Dato-on, Fred Beasley
A Proposed Cross-National Study: The Effects of Self-Serving Bias and Co-Production on Customer Satisfaction

Yingzi Xu, Robert Goedegebuure
Employee Satisfaction and Customer Satisfaction: Testing the Service-Profit Chain in a Chinese Securities firm

Yasser Ibrahim, Claudio Vignali
Predicting Consumer Patronage Behaviour in the Egyptian Fast Food Business

Birud Sindhav, Phani Tej Adidam
Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives

Philip Moore, Howard Moskowitz, Samuel Rabino, Jeff Ewald
‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer

Tuba Yakici Ayan, Selcuk Percin
A Structural Analysis of the Determinants of Export Performance: Evidence from Turkey

Yusen Liu,  Stacy Vollmers
A Tale of Two Deficits: US Trade Deficit and US Trade Deficit with China