Journal "Innovative Marketing", #1/2006

Available files

Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#1/2006. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Z. S. Demirdjian
Inexpensive Research in Marketing: Empowering the Technologically Challenged Entrepreneurs

Tore Kristensen
A Cognitive Creative Approach to Marketing Management

Kenneth C. Herbst, John L. Stanton, Gillian A. Armstrong
Don't be Fooled: Profits Result from Being Innovative and Meeting Consumers' Need for Convenience

Nicholas J. Ashill, Ugur Yavas
Vignette Development: An Exposition and Illustration

Ofer Zwikael
A Road Map towards Customer Satisfaction

Robert Schorn, Gottfried Tappeiner, Janette Walde
Analyzing ‘Spooky Action at a Distance' Concerning Brand Logos

Syed H. Rahman
Relationship Marketing: the Retail Customer's Perspective

Demetris Vrontis
Warner EMI Music. Strategic Development for the First Decade of the New Millennium