Journal "Innovative Marketing", #1/2006
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #1/2006. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Z. S. Demirdjian Inexpensive Research in Marketing: Empowering the Technologically Challenged Entrepreneurs |
| Tore Kristensen A Cognitive Creative Approach to Marketing Management |
| Kenneth C. Herbst, John L. Stanton, Gillian A. Armstrong Don't be Fooled: Profits Result from Being Innovative and Meeting Consumers' Need for Convenience |
| Nicholas J. Ashill, Ugur Yavas Vignette Development: An Exposition and Illustration |
| Ofer Zwikael A Road Map towards Customer Satisfaction |
| Robert Schorn, Gottfried Tappeiner, Janette Walde Analyzing ‘Spooky Action at a Distance' Concerning Brand Logos |
| Syed H. Rahman Relationship Marketing: the Retail Customer's Perspective |
| Demetris Vrontis Warner EMI Music. Strategic Development for the First Decade of the New Millennium |
