Journal "Innovative Marketing", #2/2006
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #2/2006. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Mika Westerlund, Risto Rajala Innovative Business Models and Offerings Based on Inconclusive Evidence |
| Michel Rod, Janet Carruthers, Nicholas J Ashill Antecedents and Outcomes of Service Recovery Performance: Insights from an Organisation Post-Corporatisation and Post-Deregulation |
| Djamchid Assadi,Dmitry Oleysker Exploring Marketing Strategies for Building Trust |
| Gianluigi Guido Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study |
| Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen Measuring Emotions in a Marketing Context |
| Kurt Matzler, Sonja Grabner-Krauter, Sonja Bidmon The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables |
| Horst Treiblmaier Determinants of Electronic Branding: An Exploratory Study |
| Afifa Bouguerra, Jean-Marc Décaudin The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure |
| Yushan Zhao, Lois Smith How Supplier Involvement Influences Buyer Satisfaction and Trust: A Study of Industrial Markets |
| Perry Haan, Cal Berkey Puffery: Its Effect on Buyers' Trust in the Sales Dyad |
| Philemon Oyewole, Pravat Choudhury International African Travelers and Brand Loyalty of National Airlines |
| Demetris Vrontis, Alkis Thrassou Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry |
