Mika Westerlund, Risto Rajala
Innovative Business Models and Offerings Based on Inconclusive Evidence

Michel Rod, Janet Carruthers, Nicholas J Ashill
Antecedents and Outcomes of Service Recovery Performance: Insights from an Organisation Post-Corporatisation and Post-Deregulation

Djamchid Assadi,Dmitry Oleysker
Exploring Marketing Strategies for Building Trust

Gianluigi Guido
Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen
Measuring Emotions in a Marketing Context

Kurt Matzler, Sonja Grabner-Krauter, Sonja Bidmon
The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

Horst Treiblmaier
Determinants of Electronic Branding: An Exploratory Study

Afifa Bouguerra, Jean-Marc Décaudin
The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure

Yushan Zhao, Lois Smith
How Supplier Involvement Influences Buyer Satisfaction and Trust: A Study of Industrial Markets

Perry Haan, Cal Berkey
Puffery: Its Effect on Buyers' Trust in the Sales Dyad

Philemon Oyewole, Pravat Choudhury
International African Travelers and Brand Loyalty of National Airlines

Demetris Vrontis, Alkis Thrassou
Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry