Journal "Innovative Marketing", #3/2006

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Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#3/2006. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Silke Jurkowitsch, Claudio Vignali, Hans-Rüdiger Kaufmann
A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications

Tahir Rashid, Razak Raj
Customer Satisfaction: Relationship Marketing in Higher Education E-Learning

Katarina Zager, Lajos Zager
The Role of Financial Information in Decision Making Process

George N. Lodorfos, Kate L. Mulvana, John Temperley
Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Ivanković Jadranka
Prioritization of Critical Factors in Delivering Value to Customers

George N. Lodorfos, Tom A. Trosterud, Chris Whitworth
E-Consumers' Attitude and Behaviour in the Online Commodities Market

John Temperley, Daniel Tangen
The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign

Peter Jones, David Turner, David Hillier, Daphne Comfort
New Business Models and the Regulatory State: A Retail Case Study of Betting Exchanges