Journal "Innovative Marketing", #4/2006

Available files

Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#4/2006. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Christoph Breidert, Michael Hahsler, Thomas Reutterer
A Review of Methods for Measuring Willingness-to-Pay

Aaron Ahuvia, Barbara Carroll, Yi Yang
Consumer Culture Theory and Lifestyle Segmentation

Eric Shiu, David Walker, Chi Jyun Cheng
A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products

Mammy M. Helou, Ian N. Caddy
Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective

Natalia Vila López, Inés Küster Boluda
International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Renee Kim
Brand Building and Innovating: The Best Way to Stay Alive

Michael Musante
Sport Sponsorship as an Image Development Opportunity for New Brands

Anne Martensen, Lars Grønholdt
Internal Marketing: A Study of Employee Loyalty, Its Determinants and Consequences

Alper Özer, Metin Argan
Licensed Team Merchandise Buying Behavior: A Study On Turkish Fans

Michela Addis, Alessandro Arbore, Fabrizio Zerbini
Technology-Supported Education: Old Questions for New Strategies

Jonathan U. Elimimian, Maurice Elliard, Maurice O. Khayota
Myths and Misconceptions: What Marketing Students Need to Learn From a Course in Principles (Basic) of Marketing

Despo Ktoridou, Demetris Vrontis, Eleni Yiangou
Presentation Graphics, Marketing Communication & EFL: A Case Study at a Tertiary Educational Institution in Cyprus