Journal "Innovative Marketing", #1/2007
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #1/2007. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| J. Charlene Davis A Conceptual View of Branding for Services |
| Gila E. Fruchter, Ariel Fligler The Various Brands in the Optimal Product Line vs. the Optimal Single Product |
| Karin Tollin Branding at a Corporate Management Level |
| Mammy M. Helou, Ian N. Caddy Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China |
| Takuro Yoda, Toshikazu Kumakura Effect of Unfairness on Customer Satisfaction: New Insights into Customer Retention |
| Philemon Oyewole, Muthulakshmi Sankaran, Pravat Choudhury Marketing Airline Services in Malaysia: A Consumer Satisfaction Orientation Approach |
| Jari Salo, Heikki Karjaluoto Mobile Games as an Advertising Medium: Towards a New Research Agenda |
| Sylvain Charlebois, Robert D. Tamilia, JoAnne Labrecque Food Marketing and Obesity: A Public Policy and Channels Perspective |
