Journal "Innovative Marketing", #2/2007
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #2/2007. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Luciano Thome e Castro, Marcos Fava Neves Innovative Sales Planning and Management: A Framework Proposition |
| Alan Ching Biu Tse, Ka Chun Tse, Ka Ho Tse, Alan Au, Vane-ing Tian The Buddhist Theory of Impermanence and Marketing |
| James E. Coleman, Donna T. Mayo Relationship Marketing Strategies for Dominant Brands |
| Mona Chung, Wendy Smith The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China |
| Hasan Ayyildiz, Ekrem Cengiz Country Image Effect on Customer Loyalty Model |
| Robin L. Snipes, Rhea Ingram Motivators of Collegiate Sport Attendance: A Comparison Across Demographic Groups |
| Ekrem Cengiz, Fazıl Kirkbir Turkish Consumers' Evaluation of Products Made in Foreign Countries: The Country of Origin Effect |
| William R. Smith, Jr. Are Senior Citizen Discounts Undermining Pricing Regimes? |
| Devanathan Malmarugan, Hari Sankaran Referral Marketing - An Innovative Approach in Management Education |
