Journal "Innovative Marketing", #2/2007

Available files

Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#2/2007. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Luciano Thome e Castro, Marcos Fava Neves
Innovative Sales Planning and Management: A Framework Proposition

Alan Ching Biu Tse, Ka Chun Tse, Ka Ho Tse, Alan Au, Vane-ing Tian
The Buddhist Theory of Impermanence and Marketing

James E. Coleman, Donna T. Mayo
Relationship Marketing Strategies for Dominant Brands

Mona Chung, Wendy Smith
The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China

Hasan Ayyildiz, Ekrem Cengiz
Country Image Effect on Customer Loyalty Model

Robin L. Snipes, Rhea Ingram
Motivators of Collegiate Sport Attendance: A Comparison Across Demographic Groups

Ekrem Cengiz, Fazıl Kirkbir
Turkish Consumers' Evaluation of Products Made in Foreign Countries: The Country of Origin Effect

William R. Smith, Jr.
Are Senior Citizen Discounts Undermining Pricing Regimes?

Devanathan Malmarugan, Hari Sankaran
Referral Marketing - An Innovative Approach in Management Education