Journal "Innovative Marketing", #3/2007
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #3/2007. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Kurt Matzler, Martin Waiguny, Johann Füller Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization |
| Flemming Hansen, Lars Bech Christensen Dimensions in Consumer Evaluation of Corporate Brands and the Role of Emotional Response Strength (NERS) |
| Andrea Hemetsberger, Georg Godula Integrating Expert Customers in New Product Development in Industrial Business - Virtual Routes to Success |
| Jonathan U. Elimimian Psychoanalysis of Ethnic Consumers and Similarities of Consumption |
| Denis Zenkin, Alexey Dolya Measuring the Effectiveness of Marketing Communications With Index 3K |
| Hafedh Ibrahim, Faouzi Najjar A Multi-Dimensional Approach to Analyzing the Effect of Self Congruity on Shopper's Retail Store Behavior |
| Arne Barez, Michael T. Manion, Kristi L. Schoepfer, Joseph Cherian Global Cases of Effective Sports Sponsorship: An Exploration of a New Communications Model |
| Christopher Gan, Mike Clemes, Tzu-Hui Kao, Vivian Xin Innovation Diffusion With the Supply Chain: The Chinese Apparel Firms in Shenzen |
| Roger Brooksbank Ways that High-Performing UK Manufacturers Build a Marketing-Led Company Culture |
