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Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization

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Dimensions in Consumer Evaluation of Corporate Brands and the Role of Emotional Response Strength (NERS)

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Integrating Expert Customers in New Product Development in Industrial Business - Virtual Routes to Success

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Psychoanalysis of Ethnic Consumers and Similarities of Consumption

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A Multi-Dimensional Approach to Analyzing the Effect of Self Congruity on Shopper's Retail Store Behavior

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Global Cases of Effective Sports Sponsorship: An Exploration of a New Communications Model

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Innovation Diffusion With the Supply Chain: The Chinese Apparel Firms in Shenzen

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Ways that High-Performing UK Manufacturers Build a Marketing-Led Company Culture