No.

Article Title

First Author

Year/ Issue

Pages

1.

Analyzing ‘Spooky Action at a Distance’ Concerning Brand Logos

Schorn, R.

2 (2006) /1

45-60

2.

Antecedents and Outcomes of Service Recovery Performance: Insights from an Organisation Post-Corporatisation and Post-Deregulation

Karacabey,A.A.

2 (2006) /2

20-31

3.

Brand Building and Innovating: The Best Way to Stay Alive

Kim, R.

2 (2006) /4

75-82

4.

A Cognitive Creative Approach to Marketing Management

Kristensen, T.

2 (2006) /1

15-22

5.

Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Lodorfos, G.N.

2 (2006) /3

41-66

6.

Consumer Culture Theory and Lifestyle Segmentation

Ahuvia, A.

2 (2006) /4

33-43

7.

Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective

Helou, M.M.

2 (2006) /4

54-61

8.

Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts

Wang, F.

1(2005) /1

55-68

9.

The Creation of the AdaptStand Process in International Marketing

Vrontis, D.

1 (2005) /2

7-21

10.

Customer Satisfaction: Relationship Marketing in Higher Education E-Learning

Rashid, T.

2 (2006) /3

24-34

11.

Determinants of Electronic Branding: An Exploratory Study

Treiblmaier, H.

2 (2006) /2

89-98

12.

Don’t be Fooled: Profits Result from Being Innovative and Meeting Consumers’ Need for Convenience

Herbst, K.C.

2 (2006) /1

23-27

13.

E-Consumers’ Attitude and Behaviour in the Online Commodities Market

Lodorfos, G.N.

2 (2006) /3

77-96

14.

An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

Pantin-Sohier, G.

1(2005) /1

69-80

15.

Employee Satisfaction and Customer Satisfaction: Testing the Service-Profit Chain in a Chinese Securities firm

Xu, Y.

1 (2005) /2

49-59

16.

Exploring Marketing Strategies for Building Trust

Assadi, D.

2 (2006) /2

32-56

17.

How Supplier Involvement Influences Buyer Satisfaction and Trust: A Study of Industrial Markets

Zhao, Y.

2 (2006) /2

110-121

18.

Inexpensive Research in Marketing: Empowering the Technologically Challenged Entrepreneurs      

Demirdjian, Z.S.

2 (2006) /1

7-14

19.

Infant Industries Accessing Global Markets: Strategic Risks and Potential Trade Barriers in Bioplastics

Rudge, T.J.

1 (2005) /2

22-31

20.

Innovative Business Models and Offerings Based on Inconclusive Evidence

Westerlund, M.

2 (2006) /2

8-19

21.

Innovative Marketing Initiatives in a Franchised System

Maritz, A.

1(2005) /1

21-32

22.

Innovative Marketing in the E-commerce Space: A Case Study

Paul, P.

1(2005) /1

96-110

23.

Intercultural Communication in the Forest Products Business in China: A Case Study

Owari, T.

1(2005) /1

89-95

24.

Internal Marketing: A Study of Employee Loyalty, Its Determinants and Consequences

Martensen, A.

2 (2006) /4

92-116

25.

International African Travelers and Brand Loyalty of  National Airlines

Oyewole, P.

2 (2006) /2

129-133

26.

International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Vila López, N.

2 (2006) /4

62-74

27.

Licensed Team Merchandise Buying Behavior: A Study On Turkish Fans

Özer, A.

2 (2006) /4

117-130

28.

Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives

Sindhav, B.

1 (2005) /2

77-88

29.

Measuring Emotions in a Marketing Context

Hansen, F.

2 (2006) /2

68-75

30.

Myths and Misconceptions: What Marketing Students Need to Learn from a Course in Principles (Basic) of Marketing

Elimimian, J.U.

2 (2006) /4

148-152

31.

New Business Models and the Regulatory State: A Retail Case Study of Betting Exchanges

Jones, P.

2 (2006) /3

112-119

32.

Online Customer Integration in New Product Development

Teichert, T.

1(2005) /1

41-54

33.

The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign

Temperley, J.

2 (2006) /3

97-111

34.

Predicting Consumer Patronage Behaviour in the Egyptian Fast Food Business

Ibrahim, Y.

1 (2005) /2

60-76

35.

Presentation Graphics, Marketing Communication & EFL: A Case Study at a Tertiary Educational Institution in Cyprus

Ktoridou, D.

2 (2006) /4

153-161

36.

Prioritization of Critical Factors in Delivering Value to Customers

Jadranka, I.

2 (2006) /3

67-76

37.

A Proposed Cross-National Study: The Effects of Self-Serving Bias and Co-Production on Customer Satisfaction

Conway
Dato-on, M.

1 (2005) /2

40-48

38.

A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech Markets

Fotiadis, T.

1(2005) /1

7-14

39.

Puffery: Its Effect on Buyers’ Trust in the Sales Dyad

Haan, P.

2 (2006) /2

122-128

40.

‘Quali-Quant’ Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age’ Car Dealer

Moore, M.

1 (2005) /2

89-105

41.

The Relationship Between Personality Traits (Extraversion And Neuroticism), Emotions and Customer Self-Satisfaction

Matzler, K.

1 (2005) /2

32-39

42.

Relationship Marketing: the Retail Customer’s Perspective

Rahman, S.H.

2 (2006) /1

61-66

43.

The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure

Bouguerra, A.

2 (2006) /2

99-109

44.

A Review of Methods for Measuring Willingness-to-Pay

Breidert, C.

2 (2006) /4

8-32

45.

A Road Map towards Customer Satisfaction

Zwikael, O.

2 (2006) /1

37-44

46.

The Role of Financial Information in Decision Making Process

Zager, K.

2 (2006) /3

35-40

47.

The Role of Marketing in Economic Development of Developing Countries

Ifezue, A.N.

1(2005) /1

15-20

48.

Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

Guido, G.

2 (2006) /2

57-67

49.

The Singularities of the Cultural Element in Consumer Behavior

Banyte, J.

1(2005) /1

33-40

50.

Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

Vrontis, D.

2 (2006) /2

134-151

51.

Sport Sponsorship as an Image Development Opportunity for New Brands

Musante, M.

2 (2006) /4

83-91

52.

A Structural Analysis of the Determinants of Export Performance: Evidence from Turkey

Yakici Ayan, T.

1 (2005) /2

106-120

53.

A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications

Jurkowitsch, S.

2 (2006) /3

9-23

54.

Study of Attributes that Form Marketing Image of Financial Institution

Auruskeviciene, V.

1(2005) /1

81-88

55.

A Tale of Two Deficits: US Trade Deficit and US Trade Deficit with China

Liu, Y.

1 (2005) /2

121-128

56.

Technology-Supported Education: Old Questions for New Strategies

Addis, M.

2 (2006) /4

131-147

57.

A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products

Shiu, E.

2 (2006) /4

44-53

58.

The Value – Brand Trust – Brand Loyalty Chain: An Analysis of Some Moderating Variables

Matzler, K.

2 (2006) /2

76-88

59.

Vignette Development: An Exposition and Illustration

Ashill, N.J.

2 (2006) /1

28-36

60.

Warner EMI Music. Strategic Development for the First Decade of the New Millennium

Vrontis, D.

2 (2006) /1

67-78