Journal "Innovative Marketing", Annual Index/2006
Contents of issue
No. | Article Title | First Author | Year/ Issue | Pages |
1. | Analyzing ‘Spooky Action at a Distance’ Concerning Brand Logos | Schorn, R. | 2 (2006) /1 | 45-60 |
2. | Antecedents and Outcomes of Service Recovery Performance: Insights from an Organisation Post-Corporatisation and Post-Deregulation | Karacabey,A.A. | 2 (2006) /2 | 20-31 |
3. | Brand Building and Innovating: The Best Way to Stay Alive | Kim, R. | 2 (2006) /4 | 75-82 |
4. | A Cognitive Creative Approach to Marketing Management | Kristensen, T. | 2 (2006) /1 | 15-22 |
5. | Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market | Lodorfos, G.N. | 2 (2006) /3 | 41-66 |
6. | Consumer Culture Theory and Lifestyle Segmentation | Ahuvia, A. | 2 (2006) /4 | 33-43 |
7. | Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective | Helou, M.M. | 2 (2006) /4 | 54-61 |
8. | Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts | Wang, F. | 1(2005) /1 | 55-68 |
9. | The Creation of the AdaptStand Process in International Marketing | Vrontis, D. | 1 (2005) /2 | 7-21 |
10. | Customer Satisfaction: Relationship Marketing in Higher Education E-Learning | Rashid, T. | 2 (2006) /3 | 24-34 |
11. | Determinants of Electronic Branding: An Exploratory Study | Treiblmaier, H. | 2 (2006) /2 | 89-98 |
12. | Don’t be Fooled: Profits Result from Being Innovative and Meeting Consumers’ Need for Convenience | Herbst, K.C. | 2 (2006) /1 | 23-27 |
13. | E-Consumers’ Attitude and Behaviour in the Online Commodities Market | Lodorfos, G.N. | 2 (2006) /3 | 77-96 |
14. | An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality | Pantin-Sohier, G. | 1(2005) /1 | 69-80 |
15. | Employee Satisfaction and Customer Satisfaction: Testing the Service-Profit Chain in a Chinese Securities firm | Xu, Y. | 1 (2005) /2 | 49-59 |
16. | Exploring Marketing Strategies for Building Trust | Assadi, D. | 2 (2006) /2 | 32-56 |
17. | How Supplier Involvement Influences Buyer Satisfaction and Trust: A Study of Industrial Markets | Zhao, Y. | 2 (2006) /2 | 110-121 |
18. | Inexpensive Research in Marketing: Empowering the Technologically Challenged Entrepreneurs | Demirdjian, Z.S. | 2 (2006) /1 | 7-14 |
19. | Infant Industries Accessing Global Markets: Strategic Risks and Potential Trade Barriers in Bioplastics | Rudge, T.J. | 1 (2005) /2 | 22-31 |
20. | Innovative Business Models and Offerings Based on Inconclusive Evidence | Westerlund, M. | 2 (2006) /2 | 8-19 |
21. | Innovative Marketing Initiatives in a Franchised System | Maritz, A. | 1(2005) /1 | 21-32 |
22. | Innovative Marketing in the E-commerce Space: A Case Study | Paul, P. | 1(2005) /1 | 96-110 |
23. | Intercultural Communication in the Forest Products Business in China: A Case Study | Owari, T. | 1(2005) /1 | 89-95 |
24. | Internal Marketing: A Study of Employee Loyalty, Its Determinants and Consequences | Martensen, A. | 2 (2006) /4 | 92-116 |
25. | International African Travelers and Brand Loyalty of National Airlines | Oyewole, P. | 2 (2006) /2 | 129-133 |
26. | International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize? | Vila López, N. | 2 (2006) /4 | 62-74 |
27. | Licensed Team Merchandise Buying Behavior: A Study On Turkish Fans | Özer, A. | 2 (2006) /4 | 117-130 |
28. | Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives | Sindhav, B. | 1 (2005) /2 | 77-88 |
29. | Measuring Emotions in a Marketing Context | Hansen, F. | 2 (2006) /2 | 68-75 |
30. | Myths and Misconceptions: What Marketing Students Need to Learn from a Course in Principles (Basic) of Marketing | Elimimian, J.U. | 2 (2006) /4 | 148-152 |
31. | New Business Models and the Regulatory State: A Retail Case Study of Betting Exchanges | Jones, P. | 2 (2006) /3 | 112-119 |
32. | Online Customer Integration in New Product Development | Teichert, T. | 1(2005) /1 | 41-54 |
33. | The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign | Temperley, J. | 2 (2006) /3 | 97-111 |
34. | Predicting Consumer Patronage Behaviour in the Egyptian Fast Food Business | Ibrahim, Y. | 1 (2005) /2 | 60-76 |
35. | Presentation Graphics, Marketing Communication & EFL: A Case Study at a Tertiary Educational Institution in Cyprus | Ktoridou, D. | 2 (2006) /4 | 153-161 |
36. | Prioritization of Critical Factors in Delivering Value to Customers | Jadranka, I. | 2 (2006) /3 | 67-76 |
37. | A Proposed Cross-National Study: The Effects of Self-Serving Bias and Co-Production on Customer Satisfaction | Conway | 1 (2005) /2 | 40-48 |
38. | A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech Markets | Fotiadis, T. | 1(2005) /1 | 7-14 |
39. | Puffery: Its Effect on Buyers’ Trust in the Sales Dyad | Haan, P. | 2 (2006) /2 | 122-128 |
40. | ‘Quali-Quant’ Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age’ Car Dealer | Moore, M. | 1 (2005) /2 | 89-105 |
41. | The Relationship Between Personality Traits (Extraversion And Neuroticism), Emotions and Customer Self-Satisfaction | Matzler, K. | 1 (2005) /2 | 32-39 |
42. | Relationship Marketing: the Retail Customer’s Perspective | Rahman, S.H. | 2 (2006) /1 | 61-66 |
43. | The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure | Bouguerra, A. | 2 (2006) /2 | 99-109 |
44. | A Review of Methods for Measuring Willingness-to-Pay | Breidert, C. | 2 (2006) /4 | 8-32 |
45. | A Road Map towards Customer Satisfaction | Zwikael, O. | 2 (2006) /1 | 37-44 |
46. | The Role of Financial Information in Decision Making Process | Zager, K. | 2 (2006) /3 | 35-40 |
47. | The Role of Marketing in Economic Development of Developing Countries | Ifezue, A.N. | 1(2005) /1 | 15-20 |
48. | Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study | Guido, G. | 2 (2006) /2 | 57-67 |
49. | The Singularities of the Cultural Element in Consumer Behavior | Banyte, J. | 1(2005) /1 | 33-40 |
50. | Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry | Vrontis, D. | 2 (2006) /2 | 134-151 |
51. | Sport Sponsorship as an Image Development Opportunity for New Brands | Musante, M. | 2 (2006) /4 | 83-91 |
52. | A Structural Analysis of the Determinants of Export Performance: Evidence from Turkey | Yakici Ayan, T. | 1 (2005) /2 | 106-120 |
53. | A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications | Jurkowitsch, S. | 2 (2006) /3 | 9-23 |
54. | Study of Attributes that Form Marketing Image of Financial Institution | Auruskeviciene, V. | 1(2005) /1 | 81-88 |
55. | A Tale of Two Deficits: US Trade Deficit and US Trade Deficit with China | Liu, Y. | 1 (2005) /2 | 121-128 |
56. | Technology-Supported Education: Old Questions for New Strategies | Addis, M. | 2 (2006) /4 | 131-147 |
57. | A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products | Shiu, E. | 2 (2006) /4 | 44-53 |
58. | The Value – Brand Trust – Brand Loyalty Chain: An Analysis of Some Moderating Variables | Matzler, K. | 2 (2006) /2 | 76-88 |
59. | Vignette Development: An Exposition and Illustration | Ashill, N.J. | 2 (2006) /1 | 28-36 |
60. | Warner EMI Music. Strategic Development for the First Decade of the New Millennium | Vrontis, D. | 2 (2006) /1 | 67-78 |

