Journal "Innovative Marketing", #4/2007

Available files

Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#4/2007. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Demetris Vrontis, Alkis Thrassou
Adaptation Vs. Standardisation in International Marketing - The Country-of-Origin Effect

Fazıl Kirkbir, Ekrem Cengiz
Do Frontline Staff's Psychographic Attributes and Perception of Organizational Factors Affect Service Recovery Performance?

Kenneth C. Gehrt, Mahesh Rajan, Matthew O'Brien, Tomoaki Sakano, Naoto Onzo
Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective

Robert E. Sibley
Combining Attitudinal and Transaction-Specific Measures in Latent Constructs

Anurag Dugar
Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

Michael Musante
Brand Portfolio Influences on Vertical Brand Extension Evaluations

Rajesh Kumar Srivastava
Customer's Perception on Usage of Internet Banking

Ekrem Cengiz, Hilmi Erdoğan Yayla
The Effect of Marketing Mix on Positive Word of Mouth Communication: Evidence from Accounting Offices in Turkey

Torben Hansen, Jan Møller Jensen
Understanding Voters' Decisions: A Theory of Planned Behaviour Approach

Faidon Theofanides, Christos Livas
The Battle of Marathon: Strategic STP in Ancient and Modern Greece - A Case Study

Hugh M. Pattinson, Arch G. Woodside
Mapping Strategic Thought and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared Vision