Journal "Innovative Marketing", #1/2008

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Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#1/2008. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue

Kim-Shyan Fam, Lin Yang, Geoffrey Tanakinja
Innovative sales promotion techniques among Hong Kong advertisers - a content analysis

Antonio Lorenzon, Luciano Pilotti
Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology

D. Malmarugan
Strategic model for predicting customer's intention to purchase apparel online

Gila Fruchter, Yair Orbach
A utility-based dynamic model used to predict abnormalities in diffusion over time

Ron Garland, Jan Charbonneau, Terry Macpherson
Measuring sport sponsorship effectiveness: links to existing behavior

Ayse Sahin
Marketing to aging population: are values held by senior American consumers similar to Turkish consumers?

Shanthi Venkatesh
Analysis of gaps in telecommunication services - a study with respect to service gaps in fixed-line segment

Raoul Graf, Fabien Durif, Mario Belzile
"Echo Generation": switching costs and the relational approach in the banking industry

Tamal Datta Chaudhuri, Smita Nath
Free trade zones and employment in a structuralist macro model

Christopher Gan, Han Yen Wee, Luzie Ozanne, Tzu-Hui Kao
Consumers' purchasing behavior towards green products in New Zealand

Helen Pushkarskaya
Gender differences in determinants of entrepreneurial intentions in a rural setting

Özlem Özkanli, Erkan Erdil, Erdal Akdeve
Innovation and relationships in industrial districts: the case of Turkey