Journal "Innovative Marketing", #2/2008
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #2/2008. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| David Corkindale Towards a business model for commercializing innovative new technology |
| Bruce A. Babcock, Dermot J. Hayes, John D. Lawrence, Roxanne L. Clemens Creating a geographically linked collective brand for high-quality beef: A case study |
| Gregor Gimmy, Mònica Casabayó Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products |
| Tulin Ural Factors affecting the success of store brands in Turkish retailing market |
| Devanathan Malmarugan Ethics as an innovative approach to better internal marketing |
| Michael D. Clemes, Christopher Gan, Tzu-Hui Kao, Michelle Choong An empirical analysis of customer satisfaction in international air travel |
| Fabien Durif, Raoul Graf, Audrey Hamel, Antoine Labbe, Anne-Marie Nadeau Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel |
| Rajesh Kumar Srivastava How experiential marketing can be used to build brands - a case study of two specialty stores |
