David Corkindale
Towards a business model for commercializing innovative new technology

Bruce A. Babcock, Dermot J. Hayes, John D. Lawrence, Roxanne L. Clemens
Creating a geographically linked collective brand for high-quality beef: A case study

Gregor Gimmy, Mònica Casabayó
Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products

Tulin Ural
Factors affecting the success of store brands in Turkish retailing market

Devanathan Malmarugan
Ethics as an innovative approach to better internal marketing

Michael D. Clemes, Christopher Gan, Tzu-Hui Kao, Michelle Choong
An empirical analysis of customer satisfaction in international air travel

Fabien Durif, Raoul Graf, Audrey Hamel, Antoine Labbe, Anne-Marie Nadeau
Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel

Rajesh Kumar Srivastava
How experiential marketing can be used to build brands - a case study of two specialty stores