Journal "Innovative Marketing", #4/2008
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #4/2008. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Ainsworth Anthony Bailey, Carolyn Bonifield, Amy Tomas Where avatars come from: exploring consumers' motivations in virtual worlds |
| Anne Martensen, Lars Grønholdt Children's influence on family decision making |
| Stamatis Kontsas, John Mylonakis Pricing competition policy in the European airlines industry: a firm behavior model proposal |
| Francis Petit Customer experience management as an innovative solution for managing and growing the Executive MBA product: an exploratory analysis |
| Selvarasu Appasamy, Seetha Ramaya Pujar, José António C. Bonito Filipe, Chandrasekaran Kathiravan Sustainable competitive positional advantage of English dailies: a research proposal |
| Anne Martensen, Lars Grønholdt How events work: understanding consumer responses to event marketing |
| Mehdi Zahaf, James Anderson Causality effects between celebrity endorsement and the intentions to buy |
| Nabil Mzoughi, Héla Ayed The impact of TV channel design on emotion and brand personality |
| Ossi Pesämaa, Johan Klaesson, Antti Haahti Board of directors and its relationships on performance: case of Gnosjöregion in Sweden |
