| No. | Article Title | First Author | Year/ Issue | Pages |
| 1. | A conceptual view of branding for services | J. Charlene Davis | 2007/1 | 7-14 |
| 2. | A multi-dimensional approach to analyzing the effect of self congruity on shopper's retail store behavior | Hafedh Ibrahim | 2007/3 | 54-68 |
| 3. | Adaptation vs. standardization in international marketing – the country-of-origin effect | Demetris Vrontis | 2007/4 | 7-20 |
| 4. | Are senior citizen discounts undermining pricing regimes? | William R. Smith, Jr. | 2007/2 | 98-101 |
| 5. | Brand portfolio influences on vertical brand extension evaluations | Michael Musante | 2007/4 | 60-66 |
| 6. | Branding at a corporate management level | Karin Tollin | 2007/1 | 23-35 |
| 7. | Combining attitudinal and transaction-specific measures in latent constructs | Robert E. Sibley | 2007/4 | 42-51 |
| 8. | Country image effect on customer loyalty model | Hasan Ayyildiz | 2007/2 | 44-64 |
| 9. | Customer’s perception on usage of internet banking | Rajesh Kumar Srivastava | 2007/4 | 67-73 |
| 10. | Dimensions in consumer evaluation of corporate brands and the role of emotional response strength (NERS) | Flemming Hansen | 2007/3 | 19-27 |
| 11. | Do frontline staff’s psychographic attributes and perception of organizational factors affect service recovery performance? | Fazıl Kirkbir | 2007/4 | 21-31 |
| 12. | Effect of unfairness on customer satisfaction: new insights into customer retention | Takuro Yoda | 2007/1 | 44-55 |
| 13. | Food marketing and obesity: a public policy and channels perspective | Sylvain Charlebois | 2007/1 | 83-99 |
| 14. | Global cases of effective sports sponsorship: an exploration of a new communications model | Arne Barez | 2007/3 | 69-77 |
| 15. | Innovation diffusion with the supply chain: the Chinese apparel firms in Shenzen | Christopher Gan | 2007/3 | 78-92 |
| 16. | Innovative sales planning and management: a framework proposition | Luciano Thome e Castro | 2007/2 | 7-18 |
| 17. | Integrating expert customers in new product development in industrial business – virtual routes to Success | Andrea Hemetsberger | 2007/3 | 28-39 |
| 18. | Mapping strategic thought and action in developing disruptive software technology: advanced case study research on how the firm crafts shared vision | Hugh M. Pattinson | 2007/4 | 107-137 |
| 19. | Marketing airline services in Malaysia: a consumer satisfaction orientation approach | Philemon Oyewole | 2007/1 | 56-70 |
| 20. | Marketing model innovations in the contextualization of consumer behavior and service recovery: the case of China | Mammy M. Helou | 2007/1 | 36-43 |
| 21. | Marketing of petrol in India – transformation of an undifferentiated low involvement commodity into high involvement brands | Anurag Dugar | 2007/4 | 52-59 |
| 22. | Measuring the effectiveness of marketing communications with index 3K | Denis Zenkin | 2007/3 | 47-53 |
| 23. | Mobile games as an advertising medium: towards a new research agenda | Jari Salo | 2007/1 | 71-82 |
| 24. | Motivators of collegiate sport attendance: a comparison across demographic groups | Robin L. Snipes | 2007/2 | 65-74 |
| 25. | Psychoanalysis of ethnic consumers and similarities of consumption | Jonathan U. Elimimian | 2007/3 | 40-46 |
| 26. | Referral marketing – an innovative approach in management education | Devanathan Malmarugan | 2007/2 | 102-113 |
| 27. | Relationship marketing strategies for dominant brands | James E. Coleman | 2007/2 | 23-32 |
| 28. | Spoiled for choice: consumer confusion in Internet-based mass customization | Kurt Matzler | 2007/3 | 7-18 |
| 29. | The battle of Marathon: strategic STP in Ancient and modern Greece – a case study | Faidon Theofanides | 2007/4 | 95-106 |
| 30. | The Buddhist theory of impermanence and marketing | Alan Ching Biu Tse | 2007/2 | 19-22 |
| 31. | The effect of marketing mix on positive word of mouth communication: evidence from accounting offices in Turkey | Ekrem Cengiz | 2007/4 | 74-86 |
| 32. | The importance of overcoming cultural barriers in establishing brand names: an Australian company in China | Mona Chung | 2007/2 | 33-43 |
| 33. | The various brands in the optimal product line vs. the optimal single product | Gila E. Fruchter | 2007/1 | 15-22 |
| 34. | Turkish consumers’ evaluation of products made in foreign countries: the country of origin effect | Ekrem Cengiz | 2007/2 | 75-97 |
| 35. | Understanding preference for high-speed rail service: a consumer logistics perspective | Kenneth C. Gehrt | 2007/4 | 32-41 |
| 36. | Understanding voters’ decisions: a theory of planned behavior approach | Torben Hansen | 2007/4 | 87-94 |
| 37. | Ways that high-performing UK manufacturers build a marketing-led company culture | Roger Brooksbank | 2007/3 | 93-101 |
