| No. | Article Title | First Author | Year/Issue | Pages |
| 1. | A utility-based dynamic model used to predict abnormalities in diffusion over time | Gila Fruchter | 1/2008 | 37-45 |
| 2. | An empirical analysis of customer satisfaction in international air travel | Michael D. Clemes | 2/2008 | 49-62 |
| 3. | Analysis of gaps in telecommunication services – a study with respect to service gaps in fixed-line segment | Shanthi Venkatesh | 1/2008 | 64-76 |
| 4. | Board of directors and its relationships on performance: case of Gnosjöregion in Sweden | Ossi Pesämaa | 4/2008 | 78-87 |
| 5. | Causality effects between celebrity endorsement and the intentions to buy | Mehdi Zahaf | 4/2008 | 57-65 |
| 6. | Children’s influence on family decision making | Anne Martensen | 4/2008 | 14-22 |
| 7. | Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology | Antonio Lorenzon | 1/2008 | 16-28 |
| 8. | Consumers’ purchasing behavior towards green products in New Zealand | Christopher Gan | 1/2008 | 93-102 |
| 9. | Creating a geographically linked collective brand for high-quality beef: a case study | Bruce A. Babcock | 2/2008 | 16-24 |
| 10. | Customer experience management as an innovative solution for managing and growing the Executive MBA product: an exploratory analysis | Francis Petit | 4/2008 | 28-37 |
| 11. | “Echo Generation”: switching costs and the relational approach in the banking industry | Raoul Graf | 1/2008 | 77-86 |
| 12. | Ethics as an innovative approach to better internal marketing | Devanathan Malmarugan | 2/2008 | 42-48 |
| 13. | Ethics in marketing: ideology or strategic philanthropy? The case of American apparel | Fabien Durif | 2/2008 | 63-69 |
| 14. | Evaluating the relationship between brand and supply chain management on Turkish SMEs | Dilber Ulaş | 3/2008 | 58-68 |
| 15. | Factors affecting the success of store brands in Turkish retailing market | Tulin Ural | 2/2008 | 33-41 |
| 16. | Free trade zones and employment in a structuralist macro model | Tamal Datta Chaudhuri | 1/2008 | 87-92 |
| 17. | Gender differences in determinants of entrepreneurial intentions in a rural setting | Helen Pushkarskaya | 1/2008 | 103-113 |
| 18. | How events work: understanding consumer responses to event marketing | Anne Martensen | 4/2008 | 44-56 |
| 19. | How experiential marketing can be used to build brands – a case study of two specialty stores | Rajesh Kumar Srivastava | 2/2008 | 70-76 |
| 20. | Innovation and relationships in industrial districts: the case of Turkey | Özlem Özkanli | 1/2008 | 114-119 |
| 21. | Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products | Gregor Gimmy | 2/2008 | 25-32 |
| 22. | Innovative sales promotion techniques among Hong Kong advertisers – a content analysis | Kim-Shyan Fam | 1/2008 | 8-15 |
| 23. | Marketing to aging population: are values held by senior American consumers similar to Turkish consumers? | Ayse Sahin | 1/2008 | 52-63 |
| 24. | Measuring sport sponsorship effectiveness: links to existing behavior | Ron Garland | 1/2008 | 46-51 |
| 25. | Pricing competition policy in the European airlines industry: a firm behavior model proposal | Stamatis Kontsas | 4/2008 | 23-27 |
| 26. | Role, objectives and effectiveness of financial advertising: an exploratory bank marketing study | John Mylonakis | 3/2008 | 12-19 |
| 27. | Satisfaction factors with the use of self-employed people in highway transportation | Sidnei Franco | 3/2008 | 46-57 |
| 28. | Services managers’ awareness of crisis management: attitudes and preparation | Constantinos-Vasilios Priporas | 3/2008 | 37-45 |
| 29. | Strategic model for predicting customer’s intention to purchase apparel online | Devanathan Malmarugan | 1/2008 | 29-36 |
| 30. | Sustainable business as marketing strategy | Carl Obermiller | 3/2008 | 20-27 |
| 31. | Sustainable competitive positional advantage of English dailies: a research proposal | Selvarasu Appasamy | 4/2008 | 36-43 |
| 32. | The impact of sales management practices on job satisfaction of salespeople | Tulin Ural | 3/2008 | 28-36 |
| 33. | The impact of TV channel design on emotion and brand personality | Nabil Mzoughi | 4/2008 | 66-77 |
| 34. | Towards a business model for commercializing innovative new technology | David Corkindale | 2/2008 | 7-15 |
| 35. | Understanding consumers’ cognitive maps in today’s complex marketing environments | Marc Logman | 3/2008 | 69-73 |
| 36. | Where avatars come from: exploring consumers’ motivations in virtual worlds | Ainsworth Anthony Bailey | 4/2008 | 6-13 |
| 37. | Who pays more in the international market? An examination of terms of trade and tariffs of the countries of Africa | Philemon Oyewole | 3/2008 | 6-11 |
