IM - Aims and Scope

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The editorial board and the founder of the international Research Journal Innovative Marketing invite for the collaboration the authors and experts in the fields of markets research, commodity and price policy, advertising and PR.

The main objectives of the publications are the exposure of problems of the stimulation of goods selling, developments and acceleration of the turnover for the purpose of the best satisfaction of customer needs and making a profit, finding the innovative solutions of this problems with the further dissemination of research results, by enabling both renowned and emerging researchers and scholars to present their findings to a global audience of peers.

The participation of the well-known experts from a dozen or more countries of the world in the editorial board is a guarantee of the successful formation of the publications' transnational spirit, a contribution to the development of management research on the international scale.

The journal will be published quarterly (four times a year).

The language of the journal is English.

The journal is devoted to the problems of studying and forecasting of demand, the prices, the organization of R&D for creation of new products, advertising and PR.

The journal is aimed at researchers, scholars, lecturers, students in institutions of higher education, and practitioners alike.

The editorial board will pursue a transparent policy in its relations with readers and contributors. The board will welcome proposals concerning the journal's development.