The journal addresses the issues of marketing theory and practice, particularly those concerning the most burning aspects of studying and forecasting of demand, prices, and the organization of R&D for the new creation, advertising and PR. The main objectives of the publications are the exposure of problems of goods selling stimulation, developments and acceleration of the turnover for the purpose of the best satisfaction of customer needs and making a profit, finding the innovative solutions of these problems with the further dissemination of research results, by enabling both renowned and emerging researchers and scholars to present their findings to a global audience of peers.

Editorial Board

The Editorial Board includes leading marketing specialists from many countries of the world. All of them are reputable persons in the area of marketing and occupy high positions in educational and research institutions. They are specialized in examination of the problems of goods selling, developments; they are also interested in finding the innovative solutions of these problems. Head of the Editorial Board: Tetiana Vasyl'eva.