Integrating brand and marketing perspectives in M&A
-
Author(s)Florian Andreas Bauer ,Kurt MatzlerLink to ORCID Index: https://orcid.org/0000-0002-3132-4388
,
Claudia Wille
-
Article InfoVolume 10 2012, Issue #4
- 684 Views
-
226 Downloads
Close
Problems and Perspectives in Management