Articles tagged with: brand image

Product quality as a mediating variable in repurchase decisions: The case of Indonesian skincare products

Ana Komari
Innovative Marketing Volume 19 2023, Issue #3

The impact of consumer-based brand equity on consumer attitude and intention towards electronic word-of-mouth: An empirical study on luxury brands in Saudi Arabia

Nada Saleh Badawi, Amani Ahmed Basif
Innovative Marketing Volume 19 2023, Issue #3

Influence of light and color of advertising photography on consumers’ purchase intention

Fenglei Chen, Khunanan Sukpasjaroen, Thitinan Chankoson
Innovative Marketing Volume 18 2022, Issue #4

Success model of online food delivery system: The role of brand image in customer responses

Ezgi Erkmen, Nida Turegun
Innovative Marketing Volume 18 2022, Issue #2

Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry

Rati Dhillon, Bhawna Agarwal, Namita Rajput
Innovative Marketing Volume 17 2021, Issue #4

Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia

Sudaryanto Sudaryanto, Imam Suroso, Anifatul Hanim, Jaloni Pansiri, Taskiya Latifatil Umama
Innovative Marketing Volume 17 2021, Issue #1

Corporate brand image and switching behavior: case of mobile telecommunications customers in Zimbabwe

Shylet Chigwende, Krishna Govender
Innovative Marketing Volume 16 2020, Issue #2
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