Franklin Cordova-Buiza
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Management and leadership in university education: Approaches and perspectives
Carola Salazar-Rebaza , Monica Zegarra-Alva , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/ppm.20(3).2022.11Problems and Perspectives in Management Volume 20, 2022 Issue #3 pp. 130-141
Views: 856 Downloads: 535 TO CITE АНОТАЦІЯUniversity education has undergone transcendental changes in recent years. The tendencies of adaptation to these advances bring as a consequence that the management models and the leadership exercised by its directors are analyzed looking for a better administration of university entities. The present study reviews the scientific literature on approaches and perspectives on leadership and management in university education. It aims to establish various aspects, characteristics, and leadership and management styles through the review of scientific articles in the Scopus, Scielo, Proquest, Gale Onfile, and Ebsco databases. Relevant aspects were measured through the analysis of 36 articles published in the last 7 years. As a result, models and redesigns of university management were obtained, as well as a trend toward developing competencies and new leadership styles of those who lead institutions. It is concluded that university management is characterized by the search for strategies that allow the achievement of the established objectives based on strategic planning. In addition, it includes its role and interrelation with society and innovative models that easily adapt to changes through leadership that seeks commitment and participation, promoting proactive decision-making and emotional intelligence.
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Virtual leadership as a development opportunity in business context
Franklin Cordova-Buiza , Pamela Aguirre-Parra , Moises Gustavo Garcia-Jimenez , Diana Carolina Martinez-Torres doi: http://dx.doi.org/10.21511/ppm.20(2).2022.20Problems and Perspectives in Management Volume 20, 2022 Issue #2 pp. 248-259
Views: 1223 Downloads: 489 TO CITE АНОТАЦІЯIn the twenty-first century and under the framework of the fourth industrial revolution, virtual leadership emerged as a new way to direct and lead companies and organizations in the public and private sectors. In this regard, it should be mentioned that this situation is the result of the profound effects and changes of the digital revolution in the business world, which are a consequence of the globalization process and the rise of the so-called Information Technology and Telecommunications (ICT). Therefore, the objective of this narrative literature review is to know what has been written about virtual leadership between 2016 and 2021. As a result, 58 sources of information were reviewed, their level of scientific evidence was evaluated, and opportunities for growth and development in business and commercial activities were identified. In addition, a business management alternative to mitigate the impacts of the new Covid-19 (SARS-CoV-2) pandemic was analyzed. Hence, this paper is highly relevant, as it also considers elements such as personalized communication and digital tools. In conclusion, it was found that virtual work generates benefits, including time savings and quick contact. However, it presents challenges for leaders, such as the challenge of connectivity, motivation, and collaborators’ commitment.
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Financing in the alternative securities market: Economic and financial impact on SMEs
Carola Salazar-Rebaza , Fioreny Aguilar-Sotelo , Monica Zegarra-Alva , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/imfi.19(2).2022.01Investment Management and Financial Innovations Volume 19, 2022 Issue #2 pp. 1-13
Views: 1158 Downloads: 421 TO CITE АНОТАЦІЯIn Latin America, SMEs have difficulty accessing sources of financing that allow them to obtain more significant growth and strengthen their economic activity. Therefore, this paper aims to determine the impact of financing in the alternative securities market (MAV) on the economic and financial situation of Peruvian SMEs during 2017–2020. The methodology used in this study is a quantitative approach, descriptive, non-experimental design, and longitudinal measurement. In addition, a documentary analysis technique is employed. The population included 17 SMEs financed in the MAV; the paper considers the financial statements of 6 companies in the last 4 years as a sample. The results obtained show that SMEs financed through the MAV are of different categories and economic activities. Likewise, there is a predisposition of these in the issuance and placement of short-term instruments, determining a favorable economic and financial situation through the analysis of financial indicators, with sustainable profitability growth and an acceptable liquidity and solvency situation. The conclusion is that financing in the alternative securities market has contributed to the improvement of SMEs’ economic and financial state, allowing for sustainable growth and opportunities to diversify their operations.
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Does brand love strictly increase purchase intention? The case of Linio
Kevin Helaman Rocha-Vallejos , Shirley Nicol Rabanal-Altamirano , Daniel Amadeo Robles-Fabian , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/im.18(4).2022.04Given that feelings toward a brand allow for a mutually beneficial relationship, it is easy to assume that they are closely related to the customer’s willingness to buy as if they increase or decrease probably in the same proportion. Consequently, this study aims to observe the attractiveness of the Linio brand, one of Latin America’s most important e-commerce platforms, on the part of its consumers in northern Peru. The paper is quantitative, correlational, cross-sectional, and non-experimental; a probabilistic sampling was applied to 385 young consumers. The study used Microsoft Excel for the descriptive analysis, while the coefficients were applied with IBM SPSS Statistics. After applying Spearman’s Rho tests, the results showed a moderate relationship, with the satisfaction and love dimensions having the highest values. In contrast, the word-of-mouth communication and commitment dimensions have the lowest values. The study presents a moderate positive relationship between the variables brand love and purchase intention, which shows that the link is not as close as initially thought. Furthermore, brand loyalty has a slightly contradictory behavior despite individuals’ level of brand love.
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Relationship between e-banking service quality based on the e-SERVQUAL model and customer satisfaction: a study in a Peruvian bank
Gissell Balbin-Romero , Edwin Carrera-Mija , Arthur Serrato-Cherres , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/bbs.17(4).2022.15Banks and Bank Systems Volume 17, 2022 Issue #4 pp. 180-188
Views: 1046 Downloads: 230 TO CITE АНОТАЦІЯThe modernization of banking is a challenge brought about by significant technological advances in information technology. This situation should be followed by high-quality products, prompt service, and the use of digital tools to assist consumers in their financial operations. The purpose of this study is to ascertain the connection between customer satisfaction in the Peruvian financial industry and service quality in electronic banking. A questionnaire with 24 items was given to 346 participants as part of a quantitative, correlational, cross-sectional, and non-experimental methodology. Data were processed using the SPSS program and descriptive and correlational statistics (Spearman’s coefficient). The results indicate that 45.1% of respondents do not think digital banking is simple to use, 60.1% disagree with accessibility, and 63.9% do not think the website’s organization is attractive. Nevertheless, these findings can be used to inform changes that will benefit users and serve as a warning for institutions to make better decisions. The hypothesis test indicates that there is a positive and significant correlation between the e-banking service quality variables and customer satisfaction, leading to the conclusion that the majority of customers are not satisfied with the e-banking service of the financial institution under study.
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New tourist needs and perceptions on sustainability during the pandemic: An analysis of Paracas National Reserve, Peru
Marjorie Riofrio-Carbajal , Heber Luis Olavarria-Benavides , Daniel Amadeo Robles-Fabian , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/im.19(1).2023.04Tourism has shown relevance worldwide due to its economic and social significance. However, the pandemic has given rise to new perspectives on sustainable development. Thus, it is vital to identify new tourist needs and impressions about tourist attractions. The Paracas National Reserve attracts thousands of people yearly and seeks to protect the marine-coastal ecosystems home to extraordinary biological diversity. The study aims to define the perception of sustainability and the emerging needs of tourists from Lima, the capital of Peru, when visiting the Paracas National Reserve during the pandemic. The paper is non-experimental, quantitative, explanatory, and transversal research. A survey was applied to 83 respondents from Lima who had visited the Paracas National Reserve before and during the pandemic. For data collection, the survey technique with Google Forms was used; quantitative data were analyzed using MS Excel. The findings show that 88% of tourists prefer to travel with family or friends, 88.24% consider it essential to reduce the number of groups, 69.41% value social distancing, 60.2% note that the Reserve is well attended, 75.9% are satisfied with the activities carried out, and 94% find it a professional and entertaining experience. It is concluded that tourists from Lima are aware of valuing the biodiversity of the Paracas National Reserve during the pandemic and care for its environment. In addition, they care about staying healthy, considering all the recommended protocols.
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Knowledge management in financial education in Peruvian government programs focused on women: Progress and challenges
Jorge Antonio Machuca-Vílchez , Maria Jeanett Ramos-Cavero , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/kpm.07(1).2023.01Knowledge and Performance Management Volume 7, 2023 Issue #1 pp. 1-14
Views: 906 Downloads: 320 TO CITE АНОТАЦІЯIn Latin America, the age group made up of women is at a disadvantage compared to men in terms of their economic empowerment, which is reflected in the lack of access to paid employment, their average wages are lower than those of men and their performance in poor quality jobs. In this context, the objective of this study is to analyze what aspects of knowledge are developed by the main government financial education programs focused on Peruvian women belonging to organizations (Comedores Populares Programs) or participants in a state social program (Juntos Program) in order to include them financially. The method used is documentary research that seeks to deepen the financial education proposals that the Peruvian government has provided in the last 10 years. The results show that the implementation of government programs increased the participation of women in financial education actions by 61%, achieving a significant improvement from 31% to 77% in the knowledge obtained by the beneficiaries in financial matters; and that, due to the poverty characteristics of the beneficiaries, there were limitations in access to digital media and the current programs are carried out in person. It was concluded that the knowledge management component of the programs should focus on economic empowerment and attitudes towards money and not only on practical knowledge of financial products and services; and that the State must implement policies to ensure that beneficiaries have access to technological equipment so that training uses digital resources and not only resources for face-to-face training.
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Inbound marketing strategy on social media and the generation of experiences in fast food consumers
Boris John Vasquez-Reyes , Fiorela Judith Bravo-Martinez , Jose Antonio Coral-Morante , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/im.19(2).2023.12Innovative Marketing Volume 19, 2023 Issue #2 pp. 143-154
Views: 1515 Downloads: 510 TO CITE АНОТАЦІЯDigital media has allowed restaurants to maintain their sales, positioning, and better relationships with consumers in adverse situations such as the COVID-19 pandemic. This study seeks to determine the relationship between social networks as an inbound marketing tool and the generation of digital experiences in consumers of fast-food restaurants. This is a quantitative, correlational, and non-experimental analysis. The sample includes the most popular fast-food restaurants in Peru (Norky’s, Roky’s, and Kentucky Fried Chicken) that demonstrate significant presence in social networks and possess potential characteristics to provide customers with a positive experience. One hundred one respondents between 18 and 35 years of age, residents of Lima (Peru), and frequent consumers of fast food establishments were surveyed via Google Forms. The results were tabulated in MS Excel and the quantitative data analysis was performed with the IBM SPSS tool; descriptive and inferential statistics were applied and the correlation was obtained through Spearman’s coefficient. The findings highlighted that 61.39% of the respondents agree that the social network experiences of the restaurants influence their expectations; 47.5% react with likes and comments to the publications, and 63.4% recommend the restaurants thanks to the constant dissemination of their content. Finally, a significance level of less than 0.05 was obtained between the variables, demonstrating that one variable has a relationship with the other. The study concludes a moderate direct relationship between social networks as an inbound marketing strategy and the generation of digital experiences in the study group.
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Corporate social responsibility in Latin American corporations: Role and importance
Fatima Rosana Espinoza-Rivera , Karla Stefanny Huertas-Vilca , Ena Cecilia Obando-Peralta , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/ppm.21(2).2023.58Problems and Perspectives in Management Volume 21, 2023 Issue #2 pp. 642-652
Views: 600 Downloads: 299 TO CITE АНОТАЦІЯCorporate social responsibility (CSR) responds to the strategic management of corporate practices with ethical and sustainable commitment values. This study aims to describe the corporate social responsibility actions implemented in Latin America during the COVID-19 pandemic. The sample comprises such corporations as Arcor, Banco de Crédito e Inversiones, and Corporación Favorita, corresponding to Argentina, Chile, and Ecuador. The research methodology was based on a qualitative, cross-sectional, non-experimental design. The study conducted documentary analyses of the annual reports of these companies, ranked among the top CSR in the Merco Ranking. As a result, it was determined that the corporations carried out actions aimed at the economic dimension, with 36% in terms of equitable economic retribution to employees and 41% in terms of their recognition through incentives. Likewise, the social dimension showed that 57% of the company’s actions were aimed at collaborative support to foundations that ensured educational and health factors. On the other hand, the environmental dimension focused 69% of its activities on renewable energies as part of a policy of reducing pollutants. Finally, it can be concluded that CSR actions during the COVID-19 pandemic were used to ensure corporate stability through a range of activities with a socioeconomic and environmental focus without neglecting the strengthening of its corporate reputation.
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Agricultural associations and fair trade in the Peruvian rainforest: a socioeconomic and ecological analysis
Alexandra Barro-Chale , Patricia Rivera-Castañeda , Maria Jeanett Ramos-Cavero , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/ee.14(1).2023.03Environmental Economics Volume 14, 2023 Issue #1 pp. 24-35
Views: 701 Downloads: 172 TO CITE АНОТАЦІЯFair trade initiatives represent an essential support for the scarce opportunities that have arisen in the agricultural sector, as they cover various areas that contribute to increasing good trade practices. It is essential to highlight the contribution of fair trade in urban and rural areas, as it becomes a valuable incentive for differentiation. The main objective of this study was to determine how Fair Trade is applied in the socioeconomic and ecological sphere in an association of sustainable agricultural producers in the Peruvian jungle. This is quantitative research with a non-experimental cross-sectional design. The survey technique was used, and a questionnaire was applied to 99 agricultural producers in the Amazon region of northern Peru, because it would help to analyze the new challenges of fair trade. In addition, data analysis and processing was carried out with Microsoft Office Excel and SPSS. The results show that 51% of the producers surveyed have been sensitized to adopt socially responsible actions aimed at strengthening sustainable development, social responsibility and good practices for fair trade in favor of the preservation of the resources of the Peruvian Amazon, as well as the socioeconomic development of farmers and the region itself. Forty-seven percent carry out social responsibility activities under the guidance of the Fairtrade organization, which has accompanied farmers to obtain Fairtrade certification. In addition, 59% of respondents say that they engage in healthy competition that generates trust among farmers. Fairtrade enables associated farmers to improve their ethical behavior and respect for their rights as well as those of the entire community.
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Customer loyalty and administrative management of e-commerce in the telecommunications sector in Latin America
Leticia Briggith Gomez-Pino , Karla Stefanny Huertas-Vilca , Omar Fabricio Maguiña-Rivero , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/ppm.21(3).2023.26Problems and Perspectives in Management Volume 21, 2023 Issue #3 pp. 330-342
Views: 718 Downloads: 226 TO CITE АНОТАЦІЯBusiness management plays a crucial role in brand positioning using the digitization of processes and strategies to attract customers, especially during the Covid-19 pandemic. The objective of this study is to identify the actions implemented by the administrative management of international corporations regarding investing in e-commerce and enhancing consumer loyalty. The sample comprised leading telecommunication companies, such as O Globo, Claro, and Tigo, according to the Katnar Ranking. A qualitative non-experimental design methodology was applied based on the documentary analysis of the annual reports. As a result of the investigation, it was found that 54% of the investments in business management maintained a customer attraction approach through electronic commerce strategies based on the organizational communication policy. In addition, 57% of the investment is allocated to the design of marketing plans through official websites. 54% of the incentive scale focuses on special offers on commemorative dates. On the other hand, 61% represent the importance of recognition of the digital shopping experience. Finally, 47% of the investment is focused on strengthening the processes that guarantee compliance with the duty of suitability. In conclusion, the business strategies proposed to promote electronic commerce and consumer loyalty have managed to promote digital transformation in the long term because administrative management focused on customer satisfaction and acquisition, which is essential to achieve business success in the digital age.
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Academic management of university virtual education: An analysis from the perception of students, teachers, and managers
Carola Salazar-Rebaza , Monica Zegarra-Alva , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/ppm.21(4).2023.40Problems and Perspectives in Management Volume 21, 2023 Issue #4 pp. 532-544
Views: 299 Downloads: 92 TO CITE АНОТАЦІЯCurrently, many universities are developing virtual education as an option for the training of future professionals. The objective of this study is to analyze aspects of the academic management of university virtual education from the perspective of students, teachers, and administrators. A mixed approach and non-experimental design were applied. Semi-structured interviews and surveys were used. The participants were 8 managers, 340 students, and 75 teachers from Peru, Colombia, Mexico, and Spain, from universities where virtual education is offered. The results show that 51% of teachers agree with the management, 50% accept the adequate use of technological tools, and only 20% say that virtual classes are effective. Concerning students, 45% agree with the management, but only 15% feel that they are attended to when problems arise in the virtual modality. The managers determine relevant aspects such as the importance of teacher training, having technological tools to ensure learning, and providing a comprehensive academic service, as is provided in the in-person modality. It is concluded that academic management in the virtual modality should prioritize the improvement of satisfaction levels of both students and teachers through adaptation processes, training, performance evaluation, attention, and problem-solving, as well as the use of virtual platforms that allow the development of competencies of the graduate profile and contribute to the comprehensive training of future professionals.
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Evaluation of specific competencies of university students in hospitality and gastronomy programs
Monica Zegarra-Alva , Yamilet Castañeda-Gil , Franklin Cordova-Buiza doi: http://dx.doi.org/10.21511/kpm.08(1).2024.11Knowledge and Performance Management Volume 8, 2024 Issue #1 pp. 149-162
Views: 205 Downloads: 28 TO CITE АНОТАЦІЯContinuous improvement of professional training was included in the monitoring of the progress of competencies by teachers, considering the importance of fulfilling students’ graduation profile at the end of their professional training. This study aims to evaluate students’ specific competencies in the Hospitality and Gastronomy programs at a private university located on the northern coast of Peru. The methodology is quantitative, applied to a population of 408 students during semesters 2020-1, 2020-2, and 2021-1; through the application of documentary review guides, the students’ competencies were evaluated, as well as the verification of the students’ satisfaction and recommendation regarding the teachers who evaluated such competencies. The results show that Hospitality students achieved 91% compliance with the graduation profile of the specific competencies and, in the case of Gastronomy – 81.25%. On the other hand, in 2020-1, Hospitality had a higher degree of satisfaction based on the teaching of the teachers who evaluated the competencies but a lower degree of recommendation, while Gastronomy evidenced a lower degree of satisfaction and a higher degree of recommendation. Likewise, in 2020-2, Gastronomy evidenced a higher degree of satisfaction and recommendation than Hospitality, and on the contrary, in 2021-1, Hospitality evidenced a higher degree of satisfaction and recommendation than that identified in Gastronomy. It is concluded that Hospitality students stand out with respect to the fulfillment of the graduation profile in semesters 2020-1 and 2021-1, and although there was a closeness in both programs in semester 2020-2, Hospitality always showed better results than Gastronomy.
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Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry
Innovative Marketing Volume 20, 2024 Issue #3 pp. 132-143
Views: 366 Downloads: 114 TO CITE АНОТАЦІЯNew market trends have prompted Peruvian companies to apply techniques aimed at attracting potential customers, that is, to use inbound marketing, especially in the pet market, which has a profitable and competitive niche, driven mainly by the “pet-friendly” trend. This research aims to determine whether inbound marketing actions have a positive correlation with online sales. The methodology is quantitative, correlation, cross-sectional, and non-experimental. The target audience is men and women, between 18 and 35 years old who have made online purchases in the Peruvian pet food SME, Rapi Pet S.R.L. The sample is non-probabilistic and is composed of 248 people who completed a structured questionnaire of 24 questions. The results show positive perceptions of both variables with values higher than 70% after applying the barometer test, the reliability of the questionnaire was also established under Cronbach’s alpha of 0.922 and a correlation coefficient of 0.66 was obtained for the variables, as well as a p-value lower than 0.05 after performing the normality test. It is concluded that there is a positive relationship between inbound marketing actions and the increase of online sales in the company under study.
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- agricultural producers
- attitudes
- blogs
- brand loyalty
- brands
- business
- capabilities
- communication
- competencies
- consumers
- content
- content marketing
- corporate reputation
- COVID-19
- Covid-19
- crisis
- customer experience
- customer satisfaction
- digital marketing
- digital transformation
- e-commerce
- earnings
- ease of use
- economic development
- economic empowerment
- efficiency
- electronic leadership
- environmental footprint
- environmental impact
- evaluation
- experience marketing
- fair trade
- fan pages
- financial inclusion
- financing
- gastronomy
- graduate profile
- higher education
- hospitality
- inbound marketing
- indebtedness
- internet
- Juntos program
- knowledge
- Latin America
- Latin American companies
- leadership
- liquidity
- loyalty
- management
- marketing
- natural protected area
- operational efficiency
- PEFI program
- personal needs
- Peru
- platforms
- positioning
- profitability
- recommendation
- remote work
- restaurants
- retention strategies
- sales growth
- satisfaction
- SEO
- SMEs
- social demands
- social media
- social networks
- social responsibility
- specific competencies
- stock market
- strategic management
- students
- sustainability
- technology
- tourism perception
- tourist satisfaction
- university
- virtual education
- website organization
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