Nor Isnaeni Dwi Arista

The development of the coffee business as a small and medium enterprise (SME) shows positive things with the increasing number of coffee, which means an abundance of existing coffee grounds. There is a lack of research on entrepreneur perspectives on coffee waste management. This study aims to analyze the perspective of coffee shop entrepreneurs in managing coffee waste and converting waste into alternative energy for sustainable and environmentally friendly prospects. Respondents in this study were 201 coffee shop owners in Bekasi, Indonesia, who received questionnaires using the snowball sampling technique; for data analysis, the paper used PLS-SEM. This study found that the entrepreneur perspective significantly affects coffee waste management, encouraging the sustainability of coffee shops. The results of the R-Square analysis show that coffee shop owner awareness is strongly influenced by coffee waste management knowledge (93.6%); the attitude of coffee shop owners is influenced by coffee waste management knowledge and coffee shop owner awareness (92.5%); and the coffee waste management behavior is influenced by coffee shop owner awareness and attitude of coffee shop owners (97.8%). In addition, entrepreneurs’ excellent attitudes and awareness toward the potential of coffee grounds encourage them to carry out better waste management through sorting procedures to convert coffee grounds into alternative energy.

Acknowledgment
This study is funded by the Directorate of Research and Development, Universitas Indonesia, under Hibah PUTI 2022 (Grant No. NKB-1364/UN2.RST/HKP.05.00/2022).