Articles tagged with: artificial intelligence

Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector

Mohamed Barodi, Siham Lalaoui
Problems and Perspectives in Management Volume 23 2025, Issue #1

Artificial intelligence and marketing innovation: The mediating role of organizational culture

Abdelrehim Awad
Innovative Marketing Volume 20 2024, Issue #3

Exploring the role of artificial intelligence technology in empowering women-led startups

Sultan Alateeg, Sura Al-Ayed
Knowledge and Performance Management Volume 8 2024, Issue #2

Artificial intelligence applications for enhancing organizational excellence: Modifying role of supply chain agility

Mohammad Alnadi, Shadi Altahat
Problems and Perspectives in Management Volume 22 2024, Issue #2

Role of artificial intelligence for strengthening human resource system via mediation of technology competence

Sura Al-Ayed
Problems and Perspectives in Management Volume 22 2024, Issue #2

Prospects of business process management based on chatbots

Leonid Melnyk, Lyudmila Kalinichenko, Yuliia Rozghon, Oleksandr Derykolenko, Oksana Kovtun, Oleg Tulyakov
Problems and Perspectives in Management Volume 22 2024, Issue #2

Applying advanced sentiment analysis for strategic marketing insights: A case study of BBVA using machine learning techniques

Luis Miguel Garay Gallastegui, Ricardo Reier Forradellas, Sergio Luis Náñez Alonso
Innovative Marketing Volume 20 2024, Issue #2

Bibliometric insights into the evolution of digital marketing trends

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #2

Exploring the nexus of artificial intelligence in talent acquisition: Unravelling cost-benefit dynamics, seizing opportunities, and mitigating risks

Sania Khan, Shaha Faisal, George Thomas
Problems and Perspectives in Management Volume 22 2024, Issue #1
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