Articles tagged with: attitude

Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #1

Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity

Afief El Ashfahany, Shafiyya Khansa Farrahvanaya, Muhamad Subhi Apriantoro, Suharjianto
Innovative Marketing Volume 20 2024, Issue #1

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque
Innovative Marketing Volume 19 2023, Issue #3

The impact of celebrity politicians perceptions on political party preferences

Maya A. BouNassif, AlaaEldin Abass, Amal Al Kurdi
Innovative Marketing Volume 18 2022, Issue #4

Mediating role of perceived service quality between behavioral characteristics, security risk and internet banking usage

Salome O. Ighomereho, Ademola S. Sajuyigbe
Banks and Bank Systems Volume 17 2022, Issue #2

Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers

Hai Ninh Nguyen
Innovative Marketing Volume 18 2022, Issue #3

Adoption of innovative mobile payment technologies in Indonesia: The role of attitude

Murpin Josua Sembiring, Wahyudi Wibowo, Grace Citra Dewi
Innovative Marketing Volume 18 2022, Issue #2

Insights on electric vehicle adoption: Does attitude play a mediating role?

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 18 2022, Issue #1

Parsing religiosity and intention to use Islamic mobile banking in Indonesia

Sulis Riptiono, Dewi Noor Susanti, Intan Muliana Rhamdhani, Ade Irma Anggraeni, Anton Prasetyo
Banks and Bank Systems Volume 16 2021 , Issue #4
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