Articles tagged with: behavioral intention

Measuring factors affecting consumer attitudes toward metaverse adoption: Islamic banking services setting

Hasan Alhanatleh, Amineh Khaddam, Amro Alzghoul
Banks and Bank Systems Volume 19 2024, Issue #4

Culinary connections: The mediating role of customer brand co-creation behavior in gastronomic and revisit intentions

Ni Made Purnami, Ni Wayan Mujiati, Ayu Putu Laksmi Danyathi, Uswatun Siwi Kartika Sari, Desak Komang Dea Marcellina Putri Darmada
Innovative Marketing Volume 21 2025, Issue #1

A mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users

Rohit Joshi
Banks and Bank Systems Volume 19 2024, Issue #1

Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

Singha Chaveesuk, Bilal Khalid, Wornchanok Chaiyasoonthorn
Innovative Marketing Volume 17 2021, Issue #3

The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Ahmad Al Adwan
Innovative Marketing Volume 16 2020, Issue #2