Articles tagged with: branding

Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa

Sabo Dlelengana, Rufus Adebayo, Tatenda Chikukwa
Problems and Perspectives in Management Volume 22 2024, Issue #2

Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event

Saralee Sonchan, Wirat Sonchan
Innovative Marketing Volume 19 2023, Issue #4

Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development

Irene Samanta
Innovative Marketing Volume 18 2022, Issue #3

Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland

Magdalena Grębosz-Krawczyk
Innovative Marketing Volume 16 2020, Issue #3