Articles tagged with: customer engagement

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

Bibliometric insights into the evolution of digital marketing trends

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #2

Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #1

Coping emotional discomfort at retail checkout: Potential distractions and implications

Vinish P., Prakash Pinto, Iqbal Thonse Hawaldar , M. M. Munshi
Innovative Marketing Volume 18 2022, Issue #3

Antecedents and consequences of customer engagement: A case study of Saudi airline industry

Hawazen Alamoudi, Majed Alharthi
Innovative Marketing Volume 17 2021, Issue #3