Articles tagged with: customer loyalty

Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies

Banji Rildwan Olaleye, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, Ntseliseng Khumalo
Innovative Marketing Volume 21 2025, Issue #1

Service innovation in telecommunication: The path to customer loyalty through enhanced customer satisfaction

Manoj Kumar Chaudhary, Dinesh Mani Ghimire, Madan Dhungana, Rajesh Kumar Chaudhary, Madhav Adhikari, Shubhechchha Thapa
Innovative Marketing Volume 21 2025, Issue #1

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment

Juharsah Juharsah
Innovative Marketing Volume 20 2024, Issue #4

Social media, brand loyalty and the banking industry in Colombia

Heidy Rico, Mario de la Puente, Juan Diego Rios Mahecha, Helen Perez
Innovative Marketing Volume 20 2024, Issue #1

An analysis of service quality and complaint handling in the Jordanian healthcare sector: Implications for TQM and customer retention

Khaled M. Aboalganam, Amro Alzghoul, Hasan Alhanatleh
Innovative Marketing Volume 20 2024, Issue #1

Modeling the factors that explain customer loyalty in retail banking

Marko van Deventer, Ephrem Habtemichael Redda
Innovative Marketing Volume 17 2021, Issue #3

Unlocking the potential of loyalty programs in reference to customer experience with digital wallets

Vidushi Vatsa, Bhawna Agarwal, Ruchika Gupta
Innovative Marketing Volume 19 2023, Issue #1

Corporate brand image and switching behavior: case of mobile telecommunications customers in Zimbabwe

Shylet Chigwende, Krishna Govender
Innovative Marketing Volume 16 2020, Issue #2

Factors that affect customer loyalty in small enterprises

Zeleke Worku
Innovative Marketing Volume 15 2019, Issue #4
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