Articles tagged with: e-commerce

The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #2

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

Purchase intention of Millennial Muslims toward B2C e-commerce

Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman
Innovative Marketing Volume 21 2025, Issue #1

Assessing the impact of institutional environment quality on the development of e-commerce in developed and developing countries

Aksaule Zhanbozova, Tolkyn Azatbek, Marat Myrzakhmet
Problems and Perspectives in Management Volume 22 2024, Issue #3

Artificial intelligence applications for enhancing organizational excellence: Modifying role of supply chain agility

Mohammad Alnadi, Shadi Altahat
Problems and Perspectives in Management Volume 22 2024, Issue #2

Elucidating drivers of repurchase intention in the e-marketplace through the lens of online trust-building mechanisms

Brandon Wen, Florentina Kurniasari, Elissa Dwi Lestari
Innovative Marketing Volume 20 2024, Issue #1

Determinants of Indonesian Gen Z’s purchase behavior on online travel platforms: Extending UTAUT model

Reni Dian Octaviani, Sucherly, Harjanto Prabowo, Diana Sari
Innovative Marketing Volume 19 2023, Issue #4

South African Generation Y students’ behavioral intentions to use university websites

Marko van Deventer, Heleneze-Tianè Lues
Innovative Marketing Volume 19 2023, Issue #4

Online impulse buying on TikTok platform: Evidence from Indonesia

Nur Rizqi Febriandika, Alfinna Putri Utami, Afifah Nur Millatina
Innovative Marketing Volume 19 2023, Issue #3
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