Articles tagged with: impulse buying

The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry

Lerato S. Mashilo, Riané C. Dalziel, Ephrem Habtemichael Redda
Innovative Marketing Volume 21 2025, Issue #1

Online impulse buying on TikTok platform: Evidence from Indonesia

Nur Rizqi Febriandika, Alfinna Putri Utami, Afifah Nur Millatina
Innovative Marketing Volume 19 2023, Issue #3

The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia

Arief Helmi, Yevis Marty Oesman, Umi Kaltum, Yudi Ahmad Faisal
Innovative Marketing Volume 19 2023, Issue #1

Flash sale and online impulse buying: Mediation effect of emotions

Martaleni Martaleni, Ferdian Hendrasto, Noor Hidayat, Amin Alfandy Dzikri, Ni Nyoman Kerti Yasa
Innovative Marketing Volume 18 2022, Issue #2

Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements

Vinish P., Prakash Pinto, Iqbal Thonse Hawaldar , Slima Pinto
Innovative Marketing Volume 16 2020, Issue #2