Articles tagged with: interactivity

Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users

Ta Huy Hung, Van Huy Trinh, Thi Mai Le
Innovative Marketing Volume 21 2025, Issue #2

Factors affecting users’ brand awareness through social media marketing on TikTok

Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing Volume 20 2024, Issue #1

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing Volume 19 2023, Issue #4

Determinants of sustainable consumption: Moderating role of pandemic fear

Evi Susanti, Layla Hana Marisa, Endri Endri
Innovative Marketing Volume 18 2022, Issue #4

An analysis of how Fortune 500 companies respond to users replying to company tweets

Michael North, Cong Li, Jiangmeng Liu
Innovative Marketing Volume 13 2017, Issue #4